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Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

2021 Lexus LC 500 Convertible First Drive | Is less roof better?

The azure waters of the French Riviera are set ablaze by the setting sun as a cool breeze wafts in from the Mediterranean. The warm breath from the neck-level heaters commendably compensate. The 2021 Lexus LC 500 Convertible turns inland, the road winding through the rocky terrain like an ebony ribbon. A stunning blonde in a vintage Ferrari waves as she passes by; a man resembling Pierce Brosnan, but richer, gives a thumbs up. I'm sure someone is having this experience during their first drive of the new LC Convertible, but it sure isn't me. I'm in Scappoose, Oregon, which is as picturesque as it sounds. It's raining. Hard. An old woman in a Subaru pulls out of the Dutch Bros. So yeah, this won't exactly be a romantic tale of car and locale meeting on equal terms of grandeur. Resplendent in Flare Yellow paint, the LC Convertible couldn't be more conspicuous here if there were literal yellow flares bursting from its tailpipes. Yet, even on the Cote d'Azure, the LC would assuredly stand out. Being the color of an electric banana helps, but it’s a stunning car in any shade. From the A pillar forward, it's identical to the LC Coupe, but as expected, things change rearward. Currently available in two colors — black and "sand" — the four-layer soft top fits snugly over the cabin and creates a much different silhouette than the coupe. Although the LC's shoulder line rises to roughly the same point in both body styles, it meets a black trim piece on the coupe that creates the impression of a "floating" roof that extends deep onto the tail, resulting in a tiny trunk lid. By contrast, that shoulder line meets the convertible's roof directly, which pinches the rear quarter window, abruptly ends the roofline and creates a comparatively vast plain of a trunk lid. From the rear and with the roof up, the coupe is the more elegant car. Roof down, it's debatable. To these eyes, that rising shoulder line creates a bit of the hunchback look you get with the 911 Cabriolet. There are other design changes. The trunk lid kicks up further and extends wider, creating a more pronounced integrated spoiler. Within it is the relocated brake light. Covering the lowered roof is a rigid tonneau cover with humps that neatly align with the back seat's headrests. Between them is a small wind deflector that manages to be enough when the windows are raised to create an impressively serene cabin in the brief moments when the drizzle clears to motor al fresco.

US buyers show little interest in big hybrids

The idea of producing large, luxury-vehicle hybrids is turning into a "what were they thinking?" exercise in futility, USA Today reports. General Motors is discontinuing hybrid versions of the Cadillac Escalade, Chevrolet Tahoe and GMC Yukon SUVs, while Mercedes-Benz and Toyota's Lexus division are doing the same with their S-Class hybrid and LS hybrid sedans, respectively. The culprit? Big price increases for fuel economy improvements that border on the unimpressive. Granted, the Escalade hybrid gets 31 percent better fuel economy than the standard version, but that still maps out to a combined fuel-efficiency rating of just 21 miles per gallon. That can be seen as a worthwhile increase, if it didn't cost over $8,000 extra. The 2014 Escalade Hybrid, for example, starts at $74,425 while the non-hybrid can be had for $66,295. Meanwhile, the Lexus full-size hybrid costs $6,000 more than the regular version but only gets 1-2 mpg better combined fuel economy. The result of all these high costs? Low sales. Through April, GM sold 82 of its hybrid SUVs and pickups, down from 541 a year earlier. And the LS hybrid sales were in single-digit territory for April. That isn't stopping Lexus from promoting its hybrids as the right solution (with the wrong facts), though. There are still automakers giving big hybrid vehicles a shot, though. Nissan's Infiniti division is selling a hybrid version of its QX60 and says an impressive 10 percent of QX60 buyers choose the hybrid, which costs just $3,000 more. Looks like money talks. Featured Gallery 2015 Cadillac Escalade: First Drive View 35 Photos News Source: USA TodayImage Credit: Copyright 2014 Brandon Turkus / AOL Green Infiniti Lexus Mercedes-Benz Hybrid lexus ls gmc yukon mercedes-benz s-class infiniti qx60 chevrolet tahoe