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Lexus teases new luxury concept for Tokyo

Lexus certainly doesn't want to reveal any secrets about the concept premiering at the 2015 Tokyo Motor Show on October 28. The company's teaser simply shows a squinting LED headlight with a devilish, hooked tail running underneath. Plus, the dearth of descriptive text merely says that the vehicle is a "vision of progressive luxury." While there's not much useful info, some recent rumors might hint at what we're looking at. One possibility is the concept providing a peek at the next-gen LS because the rounded, current generation no longer matches the rest of the Japanese brand's sharper styling. Reports earlier this year even suggest a fuel-cell version under development as part of a hydrogen push in Japan. This range-topping model could potentially weigh even less than the current hybrid by adapting the powertrain from the Toyota Mirai. The less likely alternative is a concept pointing the way towards Lexus' second flagship. Reportedly a successor to the SC, the model isn't rumored to debut until the 2016 Detroit Auto Show. Still, the company could shuffle things around, and we look forward to seeing what's worth being so coy about in Tokyo in just a few days. Lexus' Vision of Progressive Luxury at the 2015 Tokyo Motor Show October 21, 2015 See it all here, at 13:45 (JST) on October 28th. What do you want to see and know about most from the Lexus booth? Tell us by using hashtag #LexusInTokyo and you may receive an image or video reply from Lexus. News Source: Lexus Design/Style Tokyo Motor Show Lexus Concept Cars Tokyo 2015

Lexus adds RC 200t, RC 300 AWD for 2016

Do you really like the Lexus RC 350, but wish it had just a bit lower cost of entry? Good news for you then, as Lexus has just added a pair of new models to its two-door lineup. The RC now mimics the powertrain options for the 2016 IS. The new RC 200t slashes the cost of entry for the two-door Lexus, but it's unclear by how much. Lexus hasn't published pricing for the 241-horsepower, 258-pound-foot 200t, although we can come up with a ballpark based on the four-door model. The IS 200t starts at $38,265 compared to the IS 350's $41,810 price. Assuming the cars are similarly scaled, there's roughly a $3,500 price difference between the 350 and the 200t, so our best guess for the RC 200t is $40,200. As for the new RC 300 AWD, it uses the same 3.5-liter V6 as the IS 300, offering up 255 hp and 236 lb-ft of torque with standard all-wheel drive. As for the RC's other V6 option, the RC 350 will continue to be offered up with both rear- or all-wheel drive. Power output remains pegged at 306 hp and 277 lb-ft of torque. Scroll on for the full press blast on the new RC, which will also come with a smattering of smaller changes for 2016. Related Video: LEXUS RC COUPE ENHANCED FOR 2016 WITH TRIO OF ENGINE CHOICES - NEW TURBOCHARGED ENGINE AND V6 AWD Three Engine Options: 241 hp Turbocharged 4-Cylinder, 255 hp V6 and 306 hp V6 Ultra-Stiff Platform for Exceptional Handling F SPORT Model with Electronic Suspension Damping and Rear-Wheel Steering Available Lexus Enform Service Connect Offers Peace of Mind October 02, 2015 -- The RC luxury sport coupe was introduced to Lexus' stable for the 2015 model year and it returns for 2016 model year with new engine variants. The new RC 200t and RC 300 AWD join the RC 350 for a more extensive luxury coupe line-up that offers drivers more horsepower options to fit their needs. In addition, the Lexus RC features several other changes for 2016. The RC 200t F SPORT and 350 RWD F SPORT now offer optional orange brake callipers and Limited Slip differential. Performance dampers are standard for RC 200t and available for RC 350 RWD F SPORT. Eminent White Pearl exterior paint replaces Starfire Pearl. Drivers can now opt in for additional peace of mind with Lexus Enform Service Connect. Lexus Enform Service Connect (one-year complimentary subscription) allows customers to remotely view information about certain aspects of their Lexus vehicle via the MyLexusandBeyond mobile application for iOS smartphone users or LexusDrivers.com.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350