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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Lexus electric concept car teased ahead of reveal next week

Lexus released another teaser for its upcoming unnamed concept car and also gave us an official release date. A digital world premiere is scheduled to take place on Tuesday, March 30, at 7 p.m. EDT. No new information was revealed, but the new teaser photo and video (found on Lexus’ site here) give us a better idea of what's coming. The shadowing makes it difficult to pin down, but this concept's silhouette already has us intrigued. It has the body shape of a sportback, but the ride height of a crossover.  Its nose is rather upright, and the quick view of the front reveals that the spindle grille is gone. However, some semblance of the spindle grille shape might remain — itÂ’s tough to tell in the dark shadows Lexus left us to look through, but there are jagged edges aplenty. Any kind of a massive front opening wonÂ’t be necessary for cooling, though, because this Lexus is electric. Lexus is showing off its LED lighting skills in this concept, as we can easily see some seriously exotic headlights and a light-up Lexus badge in front. Around back, thereÂ’s a similarly intriguing dashed taillight design. The gently sloping greenhouse looks like an aerodynamic design, hinting more at the electric nature of the car than we picked up on previously. We can still see the little spoiler in the back that the previous photo revealed, and the strange fin is in place, too.  Make sure to swing back in a weekÂ’s time to see the future of Lexus be fully revealed and learn all the details of what electric machine is coming our way. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2020 Lexus RX350 and RX450h debut with refreshed styling and updated tech

The 2020 Lexus RX350 and 450h made their debuts late last night, refreshing the fourth-gen model that made its debut back in 2015. The luxury crossover gets a number of updates, with the changes mostly focused on styling, tech and safety. The new three-row model carries over, too, with the second row sporting a set of captain's chairs rather than a full bench. The 2020 RX is set to go on sale in the U.S. in late August 2019. The updated model doesn't look all that different than the 2019 model, especially from the profile. That said, the front and rear fascias have both been smoothed out, taking cues from the handsome LC coupe and LS sedan. All the lines look a bit more sleek, with thinner headlights and L-shaped blades in the taillights, again similar to the LC and LS. There's a sharp crease toward the bottom of the RX that carries across the grille, rocker panel and rear bumper. The grille itself gets a new mesh pattern. The interior is mostly unchanged, with changes mostly focused on comfort rather than design. Three-row models now have more adjustment in the back row, and the second row gets the aforementioned captain's chairs. The infotainment system gets a much-needed update. While the frustrating-at-best touchpad interface is still present, the RX now gets a touchscreen, hopefully improving one of our major complaints with the system. The RX also gets Apple CarPlay and Android Auto, something long missing from Toyota and Lexus vehicles. Voice control can be used through Lexus' own system or using Apple Siri or Google Assistant. There's also a new USB port and a phone holder to keep things in place. Underneath the skin, the 2020 RX gets a revised suspension setup and extra chassis stiffness, the latter thanks in part to new welds, high-strength adhesives and stiffer stabilizer bars. The RX has what Lexus calls Active Cornering Assist and a re-tuned stability control system to mitigate understeer mid-corner. The shocks, too, are revised to improve ride comfort and handling. Lexus says the suspension updates should improve steering feel, too. Finally, there's a few updates to the RX's safety systems. The crossover comes with the latest version Lexus Safety System +, a safety suite that includes features like pre-collision warning, adaptive cruise control, lane-keeping assist and traffic-sign recognition. The new headlights have Lexus' BladeScan Type Adaptive Headlight System, or AHS.