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Lexus jumps head first into turbocharging with its 2015 NX 200t

If Lexus is going to stay competitive, it needs to turbocharge sooner rather than later.
If there's anything that Lexus is experienced with, thanks in large part to its corporate parents at Toyota, it's hybrid powertrains. The automaker has hybridized tiny little four-cylinder engines, massive honkin' V8s and everything in between. So synonymous are hybrids and Lexus that it would be a shock to see a brand-new model released without an accompanying version with blue badging and a little "h" appendage to its name.

2020 Lexus LX 570 Sport Package is sporty like tube socks

The Lexus LX is enormous, square, old, and expensive. It is also very luxurious, and now it has a sporty version, with Lexus announcing the Sport Package for the 2020 LX 570. But you can only get it on the three-row trim, the least jazzy of the bunch. The styling makeover adopts a sport grille, which means an ornate mesh instead of slats in the spindle opening, and a new lower portion that appends parallelogram intakes at the corners. Not only do the vents appear to be non-functional, they look like aftermarket afterthoughts. The sides get body-colored mirrors with chrome accents, while in there's a tweaked lower rear valance. Inside, leather-trimmed seats come in either Black, Cabernet, or exclusive Moonlight White, under a black headliner. If our numbers are correct, Lexus has bumped 2020 LX prices up by $150 across the admittedly small board. The base, two-row model will start at $86,380. Assuming the destination charge holds steady at $1,295, that makes for a total of $87,675. The three-row will need $92,675. Lexus Safety System+ comes standard, with assistance features such as Pre-Collision System with Pedestrian Detection, Lane Departure Alert, Intelligent High-Beam headlamps, and adaptive cruise control.  When the range goes on sale in September, the LX 570 with the Sport Package will cost $100,595. That seems like a weighty chunk for minor ornaments; however, the Sport Package automatically adds the Luxury Package, which adds features like heated and ventilated seats, four-zone climate control, LX projector door lamps, and a la carte options like the 19-speaker Mark Levinson audio and the 21-inch wheels. Optioning a 2019 model with to the same spec comes to $97,935, so the Sport Package comes to $2,310 after subtracting the $150 price increase. That also seems like a lot, considering the Luxury Package already provides the option of Cabernet seats. But the LX is a special kind of beast. Any truck that can run with a multi-terrain system mode called Mogul instead of Snow doesn't have to live by the same rules as other terrestrial rigs. That's what you can do when you're a dinosaur that "packs in a lot of charm."

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350