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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus teases new F Sport engine cover

Lexus has teased a new F Sport model by revealing just the engine cover. It could point to a new performance version of the 2021 Lexus IS, and a potential successor to the dearly departed IS F. The image was obtained by Lexus Enthusiast, which pointed out that the carbon-fiber pattern cover is exactly the same shape as the one found shrouding the 5.0-liter V8 that powers the GS F and RC F. Good for 467 horsepower and 389 lb-ft of torque and a symphonic revving sound, the 2UR-GSE has traditionally been the heart of Lexus's F performance line. The teased cover, however, shows an "F Sport" badge where the GS F and RC F's "F" badge once resided. That implies a car with stiffer sport suspension along with some of the styling of a full-blown F model, but not the full stable of horses under the hood. Recently, Best Car magazine reported that Lexus was about to come out with a trio of F models. We think this engine cover is unlikely to preview an LC F, as the LC 500 is already powered by the 2UR-GSE, and wears a completely different engine cover. Also, an LC F would likely be turbocharged and thus don a different cover altogether. While it's possible that Lexus would drop the more powerful 2UR-GSE into the LS to give it a 73-horsepower bump over its current 394, that would imply an LS F model, not a simple F Sport. And besides, the LS already has an F Sport variant. The Best Car report also indicated that the LS F in the works, if it happens at all — and that's a big "if" — would be propelled by a twin-turbo V8.  That leaves the new IS, which in its most powerful guise has a 3.5-liter V6 generating 311 horses and 280 lb-ft of torque. It's possible that rather the teased engine cover is foreshadowing an IS 500, a conclusion that Lexus Enthusiast also draws, albeit with slightly different reasoning. An IS 500 would be one way for Lexus to squeeze as much use out of its marvelous 2UR-GSE before the V8 goes the way of the dodo, but without having to develop an all-out F model. The original IS F had, among other things, wider body panels, six-pot front brake calipers with cross-drilled rotors, and a Torsen LSD. By not calling an IS F, Lexus could be lowering expectations for enthusiasts of the original who would expect those performance features. Or, if the V8 gods are listening, perhaps Lexus is saving the true F badge for an IS with the rumored twin-turbo powering the LC F. One can hope, right? Related Video:

Lexus made an LX ride-on for a child with cerebral palsy

Ride-on vehicles, or Power Wheels as many know them, are a perfect way for young children to experience driving and cars for the first time. Unfortunately, certain congenital disorders can prevent some children from having that from experience. Lexus, in collaboration with Givewith and the Cerebral Palsy Foundation (CPF), wanted to help reduce the barrier of access to fun mobility, and has created an LX ride-on specifically customized for a girl with cerebral palsy.  Six-year-old Finley Smallwood has the most common motor disorder that affects children, cerebral palsy. According to the Center for Disease Control and Prevention (CDC), cerebral palsy is "a group of disorders that affect a person’s ability to move and maintain balance and posture." Because of this, she is unable to use ride-on vehicles the way they are currently built. Lexus was inspired by Finley to design and develop solutions that could get here into a car. The ride-on, which has the looks of a topless LX SUV, has several custom features. Finley has a tough time sitting for a long time, so Lexus added waist-high side padding and modified the seat. The LX ride-on also has an adjustable headrest, and a five-point harness to keep the driver safe, stable, and secure. Ingress and egress on current ride-ons can also be difficult, so Lexus lowered the vehicle and increased the size of the doors.  The largest change is the method of control. Because some children with cerebral palsy might not be able to use a foot pedal or have the strength to use a steering wheel, this ride-on doesn't have either. Instead, Lexus configured an armrest joystick to control the vehicle's direction and acceleration.   Lexus delivered the LX to Finley in March, which is National Cerebral Palsy Awareness Month. For a video profile of Finley and a behind-the-scenes look at the vehicle's development, visit Givewith.com. Related Video:     Featured Gallery Lexus CPF Power Wheels Auto News Toys/Games Lexus