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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus LF-Z Electrified previews future Lexus hybrids and EVs

While the company has yet to release a fully electric car or even plug-in hybrid in the U.S., the company is adamant that it's ramping up electric plans. One way it's doing this is with concept cars, and the latest is the Lexus LF-Z Electrified, just in case you forgot what powers it before the middle of this sentence. It's not a specific preview of any particular model, but is meant as a hint of a series of, well, electrified Lexus models coming in the next few years. The LF-Z is a clear evolution of the LF-30 Electrified concept from the 2019 Tokyo Motor Show. Like that concept, the front of the car effectively inverts the current Lexus grille design, with the "spindle" section in the middle being solid, and the area on either side covered with dark translucent panels that evoke open areas. The whole body is more crisp and creased than the LF-30, and it looks a little more grounded in reality. It has four conventional doors with actual door handles, the proportions are closer to a sedan or fastback, and a seemingly conventional taillight bar. But getting up close reveals many intricate details such as the cubic shapes in the front fascia, the frilled edges of the front fender flares, and the narrow breaks in the lighting. The interior is ultra-minimalist, with all the display systems placed around the driver, and a simple dash that wraps around to the doors and the rear seats. The seats themselves have a similarly geometric design to the exterior, and the choice to highlight the driver seat in a contrasting upholstery is interesting. Likely because the LF-Z doesn't preview any specific upcoming model, Lexus offered nearly no details about what powers the concept beyond electricity. It has the batteries mounted in the floor, and it features dual motors, one for the front wheels and one for the rear wheels, which isn't particularly remarkable. No range or power numbers were given. Steering is done by-wire, kind of like what you'll find in certain modern Infinitis, and the car features other bits of technology that are already available or coming soon to production cars such as augmented reality displays, a smartphone key system, electrochromic roof glass and reclining rear seats. Still, we think it's a distinctive concept car that could spawn some similarly distinct production cars. Lexus announced that between now and 2025, it will launch more than 10 new electrified models as conventional hybrids, plug-in hybrids or fully electric cars.

2021 Lexus LC 500 Convertible gets an $8K base price increase

When the 2021 Lexus LC 500 Convertible arrives in dealers this summer, it will carry a price tag starting at $102,025, including the $1,025 destination charge. That's $8,050 more than the base 2021 LC 500 Coupe.  As we learned when the droptop LC was revealed at the L.A. Auto Show last year, Lexus did more than simply saw off the roof. Engineers improved chassis rigidity by adding, reshaping and/or relocating structural braces, including the rear suspension brace tower. To counter this, weight is reduced at the rear by using a die-cast aluminum suspension brace, and a unique dampener is used to ensure comparable ride quality as the coupe. Unsprung weight at the front suspension was also reduced. In total, only 217 total pounds were added for the convertible over the 2019 LC 500 coupe. The new soft-top has four layers, and Lexus says its fabric was selected to make sure that it would stay tight and prevent wrinkling. Excellent sound insulation is promised, but Active Noise Control is also employed, whether the roof is raised or lowered, to further suppress noise. The roof is lowered in 15 seconds and raised in 16. A rigid tonneau cover is employed when the roof is lowered. Design changes for the convertible include a trunk lip that's been raised slightly and widened. The center brake light is integrated into it ͖ it's normally above the back window. The beltline and rear molding were also reshaped to suppress wind, while a transparent plastic wind deflector is integrated neatly behind the back seat. Should that not sufficiently keep the chill out, an available neck-level heater has been added to the seats similar to what you'd find in various Mercedes convertibles.  Other feature updates include the addition of Apple CarPlay, Android Auto and Amazon Alexa connectivity, but the LC's version of Remote Touch does not get the RX's touchscreen functionality.  Now, should you really be digging the Structural Blue paint job pictured here, along with the very Santorini-like complementary white interior, know that it's exclusive to the Inspiration Series. It'll be restricted to only 100 units and costs $18,800. Besides the unique paint and interior, the LC's other options are included along with a two-piece set of Zero Halliburton Pursuit Aluminum luggage designed specially for Lexus. Swank.