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Thieves stole $3.7 million worth of Jaguar Land Rover engines

This past Tuesday was not a good one for Jaguar Land Rover. According to British news source Birmingham Mail, just over $3.7 million worth of engines were stolen from the company's factory in Solihull, England. Reportedly, the thieves drove up to the facility in a stolen semi-truck, found a trailer full of engines, hooked it up, and drove off. The thieves did this twice in one night, with the same truck, and got the first trailer in just six minutes. Perhaps more shocking is that Birmingham Mail reports this is the second time a theft of this type has occurred at the facility. The previous time happened in almost exactly the same way, but the engines taken were valued at just over $1.2 million, and five people were convicted of the crime. Currently, local police are looking for the latest suspects and the engines. The trailers were found, but were empty. We got in touch with a Jaguar representative who provided us the company's official statement: "We can confirm that we are working closely with West Midlands Police to investigate the theft of engines from the Solihull manufacturing plant. A reward is on offer to anyone who has information which leads to the successful recovery of these engines. It would be inappropriate for us to make any further comment whilst this investigation is ongoing." This was the only statement he would provide, and didn't provide answers as to what engines were stolen and if there would be any impact on manufacturing or vehicle deliveries. But if you're in the UK, and you've got a tip, let the cops know. Related Video: Related Gallery 2017 Jaguar F-Pace View 46 Photos News Source: Birmingham Mail, JaguarImage Credit: Jaguar Plants/Manufacturing Weird Car News Jaguar Land Rover Luxury jaguar land rover

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Our love of SUVs is killing people in the streets

Americans are fond of supersized fast-food meals and colossal convenience-store fountain drinks, even though they're clearly bad for our health and U.S. adults keep getting fatter. We also like large vehicles, and our love affair with SUVs is killing people in the streets. According to a recent investigation by the Detroit Free Press/USA Today, the increase in SUV sales over the past several years coincides with a sharp rise in pedestrian deaths in the U.S. — up 46 percent since 2009, with nearly 6,000 people killed in 2016 alone. With SUV sales surpassing sedans in 2014 and pickups and SUVs currently accounting for 60 percent of new vehicle sales, it's no wonder Ford announced in April plans to cease U.S. sales of almost all passenger cars. And this followed Fiat Chrysler's move to virtually an all-truck, -SUV and -crossover lineup. While the Freep/USA Today investigation found that the simultaneous surge in SUV sales and pedestrian deaths comes down to vehicle size, it also points to a lack of action on the part of the National Highway Traffic Safety Administration (NHTSA), even though it knew of the dangers SUVs pose to pedestrians. Also blamed are automakers dragging their feet on implementing active safety features. Using federal accident data, the Insurance Institute for Highway Safety (IIHS) determined that there was an 81 percent increase in single-vehicle pedestrian fatalities involving SUVs between 2009 and 2016. Freep/USA Today's analysis of the same data by counting vehicles that struck and killed pedestrians instead of the number of people killed showed a 69 percent increase in SUV involvement. As far back as 2001, researchers at Rowan University forecasted a rise in pedestrian deaths as Americans began switching to SUVs. "In the United States, passenger vehicles are shifting from a fleet populated primarily by cars to a fleet dominated by light trucks and vans," the researchers wrote, with light trucks comprising SUVs.