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New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

Jaguar Land Rover names ousted Renault boss as new CEO

LONDON — Jaguar Land Rover (JLR) has picked ousted Renault boss Thierry Bollore as its next chief executive, with a mission to return Britain's biggest carmaker to profit after a big hit from the COVID-19 pandemic. Bollore took over at Renault in January 2019 after the fall of Carlos Ghosn, but was always viewed as close to the French carmaker's longtime boss and was pushed out in October when the company was looking for a fresh start. Bollore will take over at JLR on Sept. 10, replacing Ralf Speth, whose tenure ends after more than 10 years. "It will be my privilege to lead this fantastic company through what continues to be the most testing time of our generation," Bollore said in a statement on Tuesday. JLR was hit this year first by disruption to sales in China and then by lockdowns across Europe and North America as the COVID-19 outbreak spread around the globe. In 2019, it cut jobs to address tumbling diesel sales, which helped it return to profit. But as the pandemic struck, it slumped to a pretax loss of 422 million pounds ($545 million) for the year ended March 31, 2020. The company has already taken steps to tackle the crisis, including agreeing to a loan facility of around $700 million with lenders in China and further staff reductions. JLR is also in talks with the British government over potential support, according to media reports. Bollore takes over a business that built just over 500,000 cars in 2019/20. He faces a number of tasks, including how to handle the Jaguar brand, which underperforms the Land Rover marque, how quickly to electrify its lineup and a potential hit from Brexit if trade barriers are imposed. JLR has a partnership with BMW on electrification, and parent company Tata Motors recently recommitted to the company. "Tata Group recognizes and values Jaguar Land Rover's future potential highly," said JLR Chairman Natarajan Chandrasekaran earlier this month. "That is why this company is central to our global automotive presence – a presence that we intend to develop for years to come." Related Video:         (Additional reporting by Chris Thomas in Bengaluru and Gilles Guillaume in Paris; editing by Jason Neely and Mark Potter)

Jaguar Land Rover tech tracks brainwaves, heart, lungs

Jaguar Land Rover has been on a bit of a tech kick lately, and its latest is called Mind Sense, which uses biometric sensors to monitor and enhance the driver's level of alertness. Jaguar is installing brainwave sensors adapted from NASA into the steering wheel of an XJ sedan, along with medical-grade heart and respiratory sensors in the seat. Together, the sensors would determine if the driver is focused on the road, dozing off, merely thinking about something else, or if the driver's stress level suddenly peaks. The system would enable the vehicle to better prepare for an emergency, or for a future autonomous vehicle to hand off control to a better-prepared driver where needed. At the same time, JLR is also working on an enhanced infotainment system designed to reduce the amount of time the driver's hands are off the wheel and their eyes are off the road. The system determines which control they're reaching for on the display and engages it while their finger is still in mid-air, deploying an ultrasonic pulse to provide artificial haptic feedback without actually having to touch anything. Finally, a new haptic accelerator pedal is under development that could alert the driver to respond to an impending situation without overloading the senses with chimes and beeps. These latest developments follow the demonstration of a remote-control system installed on a Range Rover Sport, and follow in a long line of new technologies under development by the British automaker. JAGUAR LAND ROVER ROAD SAFETY RESEARCH INCLUDES BRAIN WAVE MONITORING TO IMPROVE DRIVER CONCENTRATION AND REDUCE ACCIDENTS - Jaguar Land Rover's pioneering Mind Sense project is researching measuring brainwaves to monitor driver concentration in the car - Researchers are developing a Wellness Seat in a Jaguar XJ which analyses the driver's heart rate and breathing to monitor driver health and stress - Touchscreens that predict which button you want to press as the user's fingers are in mid-air - to minimise time spent with eyes off the road - Jaguar Land Rover researchers use new haptic accelerator pedal to communicate hazards to the driver Whitley, UK: Jaguar Land Rover has revealed a range of new road safety technology research projects that are being developed to reduce the number of accidents caused by drivers who are stressed, distracted and not concentrating on the road ahead.