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Jaguar wants to become the British electric company

Jaguar has been telegraphing its electric future for years, and this week we're beginning to see it come to fruition. The company's Formula E race team officially launched September 8 with sponsorship, livery, and an interesting name for its racecar, the I-Type 1. It marks Jaguar's return to factory-supported racing and serves as a model for the company's future strategy. "The Formula E championship will enable us to engineer and test our advanced technologies under extreme performance conditions," Nick Rogers, executive director of product engineering at Jaguar Land Rover, said in a statement. "We will apply this vital knowledge as part of our real-world development." Formula E competition starts October 9 as the all-electric racing series begins its third season. Panasonic signed on as the title sponsor of the team. Formula E is a natural move for Jag and allows the British company to remain true to its racing heritage while still looking toward. The company claims seven Le Mans titles, which is the fourth-most in history, even though it hasn't won one since 1990. That's a great lineage, but Jaguar knows it's getting dusty. Launching a Formula E effort allows it to compete in a form of motorsports that should prove relevant to road-car technology. Jag is drawing on Williams Advanced Engineering (you might have heard of its F1 team) for the electric powertrain. Williams also helped with the development of Jaguar's C-X75 plug-in concept car. Meanwhile, we also captured an F-Pace crossover silently testing this week in the Alps. Though it looks like a normal F-Pace, spy shooters report it was producing no engine noise, leading (or perhaps leaping) to the conclusion it's the rumored electric SUV Jaguar is working on. Likely, this prototype has a diesel engine as a range extender. View 11 Photos Though the camouflaged F-Pace is great fodder for speculation, Jag's electric efforts are not a secret. Jaguar and Land Rover showed off three electric-vehicle demonstrators last year and the company is exploring everything from mild hybrids to full electric powertrains. JLR has filed paperwork to secure trademarks for I-Pace and E-Pace. "JLR is definitely rushing headfirst into electrification," said Ed Kim, vice president of industry analysis for research firm AutoPacific.

Jaguars and Land Rovers to feature in 007's Spectre

James Bond may be more closely associated with Aston Martin, but Jaguars and Land Rovers have featured in 007 movies new and old. Skyfall, the most recent installment in the series, opened with Bond and Moneypenny ripping through the streets of Istanbul in a Defender and saw M being chauffeured around London in an XJ. And the upcoming feature Spectre is set to feature some of JLR's finest as well. While Bond himself will be piloting the new Aston Martin DB10, the movie will also feature a Jag and a couple of Landies. The Jaguar C-X75 concept, as we know, will be part of a chase scene against the DB10, now revealed to be set in Rome. But the movie will also include the new Range Rover Sport SVR (with what looks like some auxiliary lighting) and at least two Defenders modified by JLR Special Operations to "Big Foot" specifications with 37-inch off-road tires, upgraded suspensions and added bodywork protection. As you may recall, a couple of months ago a fleet of nine vehicles used in the film were stolen from a garage in Dusseldorf, including five Range Rover Sports. This is the first confirmation we're seeing of any of them being SVR models, or of the Big Foot Defenders being part of the mix as well. The scenes including the Land Rovers have already been filmed in Austria, and we're looking forward to seeing them all on the silver screen come November. Related Video: JAGUAR AND LAND ROVER ANNOUNCE PARTNERSHIP WITH SPECTRE, THE 24TH JAMES BOND ADVENTURE - Continuing Jaguar Land Rover's successful involvement with the Bond franchise, Jaguar C-X75, Range Rover Sport SVRandLand Rover Defender Big Foot to feature in new James Bond movie, SPECTRE - C-X75 concept vehicles will form part of spectacular chase scene in Rome Monday 9 Feb 2015 12:01 GMT: Jaguar Land Rover has announced its line-up of vehicles set to feature in SPECTRE, the 24th James Bond adventure, from Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment. These will include the Jaguar C-X75, Range Rover Sport SVR and Defender Big Foot, which have been provided by Jaguar Land Rover Special Operations. The Jaguar C-X75 will feature in a spectacular car chase sequence through Rome alongside the Aston Martin DB10. The C-X75 vehicles used in filming have been built in collaboration with Williams Advanced Engineering facility in Oxfordshire, England.

Jaguar Land Rover in talks for Southern US factory

Jaguar Land Rover is getting serious about global expansion, and that means it can't only build its vehicles in the UK anymore. The British automaker is cutting the ribbon at its new plant in China tomorrow, marking the opening of its first factory outside the UK. In 2016, it will open another factory in Brazil. But the latest intel has it that JLR is looking into a US factory, as well.
The report, which comes to us from the Sunday Times by way of Automotive News Europe, indicates that the company is evaluating locations for a North American factory, with options centering around Southern right-to-work states like South Carolina, where BMW operates its plant in Spartanburg and a wide array of other automotive operations are based as well. The JLR plant would reportedly ramp up to a capacity of 200,000 units per year.
In related news, while that new plant JLR is inaugurating in Changshu, China, is initially slated to produce the Range Rover Evoque, it is also expected to start building the new Discovery Sport as well - just like the Halewood plant in the UK that has handled Evoque assembly from the start and which just built its first Discovery Sport, as well.