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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Second 'No Time To Die' trailer drops with lots of crunching metal

The second trailer for the new James Bond film, "No Time To Die," was posted to social media Thursday morning, getting us thoroughly hyped for the forthcoming installment thanks to some spicy car content and lots of other ridiculous, big-budget action sequences.  Fair warning for the purists: This might contain plot- and character-related information from the trailer itself. Also, it appears that many Land Rover Defenders died in the making of this film, so the footage may not be for the faint of heart; don't say we didn't give you advance notice.  As is typical of Bond films, most of the automotive eye candy is of the European variety. The classic Aston Martin DB5 gadget car (which we saw doing some crazy machine-gun donuts in the first trailer) makes yet another appearance, as does what appears to be fourth-generation Maserati Quattroporte. There's even something which might be a car, but also appears to be both some sort of airplane and submersible. Never change, Bond. We love it.  And then there are the Defenders. We've got Defenders speeding down hillsides, Defenders crashing through forests, Defenders flying over Land Cruisers. Yeah, do you like Land Cruisers? There's a Land Cruiser. It even (spoiler alert!) survives relatively unscathed; the same cannot be said for most of the automotive shenanigans we get to see here.  "No Time To Die" was originally slated to debut back in April, but its original release date roughly coincided with the projected peak of early coronavirus infections. Given how important the Bond film franchise's continued success is to MGM (it's virtually the only thing the studio has had going for it for 30 years) and the producers (who only make Bond films), meager box office returns were not an option. The last film, Spectre, pulled in the worldwide gross of $880 million, including $200 million in the United States and $83.5 million in China. The wait is almost over. "No Time to Die" will hit theaters Nov. 25 in the United States.  Related Video:

Jaguar CEO says people just don't want EVs right now

"Customers are not impressed with it currently." These are the words of one Ralf Speth, CEO of Jaguar Land Rover, spoke at the Automotive News Europe Congress in Birmingham, England. The "it" Speth is referring to is battery technology, which he characterized as "too heavy, too expensive," and with power density that's "too low." That all could go some way towards explaining why the British automaker has yet to bring an electric vehicle to market, why it killed the C-X75 hybrid-turbine supercar project, and why it only recently started offering hybrid versions of its Range Rover models (and has yet to offer them in the United States). That doesn't mean the company won't pursue electric propulsion in the future, though. According to Automotive News Europe, Speth forecasts that "the next generation of batteries will be higher density, lower weight and the cost will come down." What he didn't say, exactly, is when he expects that next generation of battery tech to come around – or when JLR will start to more closely embrace electric propulsion. In the meantime, Jaguar Land Rover will continue investing in research and development. Since Tata acquired the brands from Ford seven years ago, JLR has quadrupled its R&D budget and doubled the number of engineers on staff. Related Video: