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Jaguar CEO says people just don't want EVs right now

"Customers are not impressed with it currently." These are the words of one Ralf Speth, CEO of Jaguar Land Rover, spoke at the Automotive News Europe Congress in Birmingham, England. The "it" Speth is referring to is battery technology, which he characterized as "too heavy, too expensive," and with power density that's "too low." That all could go some way towards explaining why the British automaker has yet to bring an electric vehicle to market, why it killed the C-X75 hybrid-turbine supercar project, and why it only recently started offering hybrid versions of its Range Rover models (and has yet to offer them in the United States). That doesn't mean the company won't pursue electric propulsion in the future, though. According to Automotive News Europe, Speth forecasts that "the next generation of batteries will be higher density, lower weight and the cost will come down." What he didn't say, exactly, is when he expects that next generation of battery tech to come around – or when JLR will start to more closely embrace electric propulsion. In the meantime, Jaguar Land Rover will continue investing in research and development. Since Tata acquired the brands from Ford seven years ago, JLR has quadrupled its R&D budget and doubled the number of engineers on staff. Related Video:

The 10 car brands most expensive to maintain over 10 years

Car maintenance has got to be one of the least fun things you can do with your free time, right behind going to the dentist and filing your taxes. However, depending on the brand you buy, your time spent at the shop could be much more than you bargained for. Consumer Reports’ new study on the most- and least-expensive-to-maintain car brands found that European car companies are most likely to break your wallet with costs nearly five times that of the automakers at the other end of the spectrum. Land Rover had the highest ten-year maintenance costs, at an average of $19,250. Porsche was second worst with $14,090 in costs. 10 car brands most expensive to maintain over 10 years: Land Rover: $19,250 Porsche: $14,090 Mercedes-Benz: $10,525 Audi: $9,890 BMW: $9,500 Volvo: $9,285 Infiniti: $8,500 Acura: $7,800 Mini: $7,625 Subaru: $7,200 The Euro brands at the “top” of this list arenÂ’t all that surprising. Land Rover has consistently landed as one of the most expensive vehicle brands to maintain for years now, though Porsche is generally viewed as being one of the more solid performance brands. That could suggest that some models donÂ’t always require more repairs, but the fixes they do need are significantly more expensive. Tesla, Buick, and Toyota were the three cheapest to maintain car brands, with 10-year maintenance costs of $4,035, $4,900, and $4,900, respectively. Consumer Reports noted that these numbers could be slightly skewed due to the fact that some automakers offer free maintenance for the first few years of ownership, and all companies cover their new vehicles for at least a few years after the purchase. Routine maintenance is a great way to avoid costly repairs over time, as itÂ’s much cheaper to catch a problem before it starts causing other issues. Check your oil, rotate your tires, and avoid driving like a wild person, and youÂ’ll likely fare much better than others, even if you own one of the scarier-to-maintain brands.

Land Rover will put a Covid-nuking air filtration system in future cars

Jaguar - Land Rover (JLR) is developing an air filtration system that inhibits up to 97% of viruses and airborne bacteria. Designed like a face mask for your car's HVAC system, it's built on Panasonic's Nanoe X technology. Most of the company's models (including the Land Rover Defender) currently come equipped with Panasonic's Nanoe technology and PM2.5 filtration. Nanoe X is 10 times more effective, according to the brand, because it relies on a high voltage to create trillions of hydroxyl (OH) radicals enveloped in nano-sized water molecules. Think of them as Roman guards in front of a fortress: they keep the bad out, and ensure only the good can come in. Viruses and bacteria proteins are denatured when they come into contact with the filtration system, meaning they can't reproduce or grow. The OH radicals also zap common allergens and mold, but they're harmless to humans. JLR stressed it's not relying on computer simulations to decide whether its filtration system works as designed. It asked British laboratory Perfectus Biomed to perform a test that simulates a ventilation system in recirculation mode for a 30-minute cycle in a sealed chamber. The results were encouraging: 97% of viruses and airborne bacteria were nuked. The carmaker pointed out Panasonic's Nanoe X technology has been independently proven to inhibit 99.995% of coronaviruses during a two-hour laboratory test carried out by French immunology lab Texcell. Future models from Jaguar and Land Rover will use this technology, though a representative for both companies declined to tell us when it will reach production, and which nameplate(s) will inaugurate it. Meanwhile, Honda launched its own coronavirus killer across the pond. It's a cabin air filter sold as a genuine replacement part that consists of four layers, including one coated with an active substance of fruit extract that inactivates nearly 100% of the viral aerosols it captures. It's available in Europe through Honda dealers, but it won't be sold in America. Jaguar Land Rover