510hp Supercharged Surround Cameras Upgraded Logic 7 Sound System Navigation Sat on 2040-cars

Auto blog

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

California adapts ZEV mandate with PHEVs for smaller automakers

California is the nation's largest market for zero-emissions vehicles with over 100,000 of them estimated to be on the roads there. The state's goal is to keep that number growing every year. To that end, the California Air Resources Board is now tweaking its rules in a way that might not boost ZEVs but could mean more plug-in hybrids for the Golden State. Jaguar Land Rover, Mazda, Mitsubishi, Subaru, and Volvo asked for an exemption to the state's zero-emissions vehicle mandate last year due to their relatively small development budgets compared to larger automakers. CARB denied their request but did craft a compromise, according to Automotive News. Rather than being required to offer a ZEV in the state, companies with an annual global revenue of less than $40 billion, like those in this group, may instead sell plug-in hybrids to earn ZEV credits. The companies aren't completely off the hook, though. If these plug-in hybrids don't earn enough credits, the corporations must buy them on the market to make up the difference. Automakers with popular electric models like Nissan and Tesla have made a big business through this trading system by selling their surplus to rivals. Tesla alone pocketed $51 million in the first quarter from this part of its business, according to Automotive News. The changes to the regulations also aren't set in stone, yet. CARB is meeting in 2016 and could adjust things further at that time. Related Video: News Source: Automotive News - sub. req. via Hybrid CarsImage Credit: Justin Sullivan / Getty Images Government/Legal Green Jaguar Land Rover Mazda Mitsubishi Subaru Volvo Emissions Electric Hybrid California zev credits zero emissions vehicle

2019 Mercedes-Benz G-Class vs big luxury off-roaders: How they compare on paper

During our first drive of the 2019 Mercedes-Benz G-Class, the all-new SUV's product manager was asked to identify competitors that might have been benchmarked in its development. The look on his face was about the same as if someone had asked him to recite King Lear in Klingon. As far as Andreas Hoeppel was concerned, the G 550 and AMG G 63 doesn't actually have a rival, or at least something the engineers and designers thought to compare it against. The G-Class is a G-Class, who cares what the other guys are doing? Well, in case you care, we figured we'd plug the new G-Class' specs into the old Autoblog Comparo Generator 3000 (TM) to see how the G 550 and AMG G 63 compare to the Range Rover and its mightiest SVAutobiography Dynamic model, plus the Lexus LX 570 and Bentley Bentayga V8. Frankly, Heir Hoeppel was onto something as each of these is wildly different. But, they do share some common elements: giant size and weight, ultra-lux interiors, and far more off-roading capability than other luxury SUVs offer and any of its owners are likely to ever utilize. Sad. So enjoy this trip down specification lane, and if you're still left hungry, you can always check out our Range Rover comparison or create your very own comparo. Off-Road Clearances and Capability All the fancy off-roading software and special cameras in the world won't do you a lick of good if your SUV is too close to the ground or has low-hanging body work that'll get easily ripped off. As such, check out each of these uber-SUV's ground clearance, approach and departure angles, and wading/fording depths. In this case, the Range Rover has an advantage due to its air suspension that can raise itself into an Off-Roading height that's a whopping 2 inches higher than the new G-Wagen. Sadly for itself, Lexus only provides figures for its air suspension when in normal height. It could match or surpass the Range Rover for all we know (but doubt it). As Land Rover does provide figures for the Range Rover's approach and departure angles in normal and Off-Road height, you can get an idea of just how much clearance the new G-Wagen has without any fancy (and expensive to fix) raising and lowering air suspension hardware. In fact, its departure angle is better than even the Range Rover's Off-Road height. Bentley doesn't provide any such information despite touting the Bentayga's surprising off-roading talents.