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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Top Gear pits Hennessey VelociRaptor vs. Range Rover Sport SVR

As a television series, Top Gear is in limbo with an intent to return, but no hosts yet. However, it's magazine and website continue to bring us clips like this one. While the video might lack the show's charismatic hosts, this is an opportunity to see a drag race between a Land Rover Range Rover Sport SVR with 550 horsepower and a Hennessey VelociRaptor with 623 hp. The duel between these two supercharged V8s definitely sounds great. Both rugged models start at the line growling angrily at each other like dogs ready for a fight. You have to watch the clip to see whether the more powerful VelociRaptor feeds on the SVR, though. News Source: Top Gear via YouTube Ford Land Rover Truck SUV Performance Videos Hennessey ford f-150 svt raptor top gear magazine

Land Rover Defender V8 vs. Jeep Wrangler Rubicon 392 | V8 4x4s square off on paper

Land Rover pulled the sheet off its 2022 Defender on Wednesday, introducing another high-performance V8 to the off-road segment. This time, it's a 5.0-liter, supercharged V8 boasting 518 horsepower. It will be available in both the Defender 90 and 110 models. In the former, Land Rover says it can crack off a 0-60 run in just 4.9 seconds on its way to a top speed of 149 mph. The long-wheelbase 110 will be a bit slower, but "slow" probably isn't the right adjective to use here at all.  But Land Rover isn't the only automaker offering a high-performance variant of its off-road SUV. While Jeep may have been sneered at for presenting the 2021 Wrangler Rubicon 392 on the heels of the 2021 Ford Bronco's introduction, it starts to make a lot more sense in this context. There's reportedly a high-output Bronco on the way, too, so call Jeep the dinosaur of the group all you want, but you can't put a price on being first. Well, you can, actually, but that's not the point.  Thankfully, both Land Rover and Jeep have provided enough specs for us to rough out a comparison chart. Since the Rubicon 392 is offered only in four-door guise, we're looking at the long-wheelbase Defender 110 as its direct competitor here. Have a look: There are a few caveats to mention off the top. For starters, we don't have an official curb weight for the V8-powered Defender yet, as Land Rover has not finalized its U.S. specs. We used the European figures (as provided by a spokesperson), which we expect to be accurate within about 50 pounds. The 0-60 time provided by Land Rover was for the Defender 90, which is smaller and somewhat lighter than the 110. When equipped with the inline-6, the Defender 110 is about a tenth of a second slower to 60 than the Defender 90, so we figure it should be roughly the same for the V8.  While the Defender has nearly 50 horsepower on the Wrangler, that advantage disappears thanks to the Land Rover V8's monster weight penalty, which will fall somewhere between 600 and 700 pounds depending on equipment. Yikes. On the flip side, however, the Land Rover has the edge in top speed, and it's not even close. Chalk that up to the tires, we suspect. We know for a fact that the Rubicon 392's all-terrains dictate its speed limiter; Jeep's own engineers told us as much. This could make for a (hypothetically) interesting drag race, as the Jeep's advantage off the line may evaporate once triple digits come into play.