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Ferrari exec to lead Jaguar North America

Jaguar has announced that Jeff Curry will be serving as the brand's new North American vice president, effective August 13. The move is a coup for Jag, which lured Curry away from his previous posting as VP of marketing for Ferrari North America, and is further evidence of just how strong Jaguar's comeback has gotten.
Curry has spent over 20 years in the auto industry, and has worked with Audi, SiriusXM and Land Rover, where he made his start in the industry. His primary responsibilities with Jaguar will cover marketing communications, customer relationship management, and product planning.
Jaguar Land Rover's North American president, Andy Goss, heaped praise on the brand's newest addition saying, "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."

Jaguar Land Rover opening its first U.S.-based classic center in Georgia

Jaguar Land Rover Classic currently operates two of its Works Centres, one in Coventry, England and the other in Essen-Kettwig, Germany (pictured). Just in time for Pebble Beach, the English carmaker has announced that it will bring its first facility to the United States next year, having signed a deal to open the latest Works operation in Savannah, Georgia. To be located in the Crossroads Business Park near Gulfstream Aerospace, the facility will engage in the sales, service, and restoration of Jaguar and Land Rover vehicles out of production for at least ten years. The 150,000-square-foot Coventry site opened two years ago and is said to be the largest dedicated factory workshop of its kind (the largest unaffiliated shop is in the Philippines). Jaguar builds its continuation cars there, like the D-Type and XKSS, while Land Rover uses it to build the Defender Works V8. Shoppers can also buy vintage models off the showroom floor, a variation of the Certified Pre-Owned program called Works Legends, that come with a 12-month warranty. Or, Jaguar Land Rover will locate, restore, and maintain one of the classic company products that a buyer chooses. In the UK, a Land Rover Series 1 starts at around $90,000, a Jaguar E-Type starts at around $400,000. The 48,000 Essen-Kettwig center opened last year with the same brief, and the U.S. center can provide those services to the world's largest classic car market. Construction on the 75,000-square-foot complex is scheduled to begin next August, and the facility will include a 42-bay workshop and showroom. The automaker will invest from $10 to $15 million, and predicts more than $45 million in revenue. Savannah Economic Development Authority President and CEO Trip Tollison told The Savannah Morning News that JLR will hire 75 workers at a starting salary of $80,000. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar Land Rover planning to allow owners to earn cryptocurrency

Jaguar Land Rover, Britain's largest auto manufacturer, said on Monday it is testing software that will allow drivers of its cars to earn the IOTA cryptocurrency as a reward for sharing data. The company is developing what it calls "smart wallet" technology to be installed in its automobiles. This would reward Jaguar car drivers with IOTA coins for actions such as enabling their vehicles to automatically report useful data, such as traffic congestion or potholes to navigation providers or local authorities. Drivers could also earn rewards if the car participates in a ride-sharing program, Jaguar said. The tokens earned could be used to pay for tolls, parking and charging for electric cars. The overall goal was to "achieve zero emissions, zero accidents, and zero congestion," the company said. Global car companies are exploring blockchain applications, figuring out different ways in which they can leverage the technology to suit their different needs. Blockchain, the system powering cryptocurrencies like bitcoin, is a shared database that is maintained by a network of computers connected to the internet. The British car company is testing the technology at the new Jaguar Land Rover software engineering base in Shannon, Ireland, where engineers have already equipped several vehicles, including the Jaguar F-PACE and Range Rover Velar, with "smart wallet" features, the company said. It does not yet have a timetable for when it will be commercially available, said Jaguar, a subsidiary of Tata Motors. The IOTA token is based on a distributed ledger technology that enables people and machines to transfer money and data without any transaction fees. IOTA trades on digital asset exchanges and was last at 27 U.S. cents per token. "The smart wallet technology ... can be easily adapted into all new vehicles," Dominik Schiener, IOTA co-founder and co-chairman of its board, told Reuters on Friday. "IOTA wants to enable interoperability with all these different players. So there is no Jaguar coin, no BMW coin, but one universal token for this machine economy," he added.