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Freelander name making jump from old Land Rover model to new EV brand

The Jaguar Land Rover House of Brands is about to grow by one. JLR signed a Letter of Intent to license a new brand called Freelander to its Chinese joint-venture partner of 12 years, Chery. For those who missed it, Land Rover sold a compact four-wheel-drive model called the Freelander or LR2, depending on market and generation, from 1997 to 2015. The Freelander didn't get the best press, but that didn't stop it from being popular because, before the Evoque, it was the least expensive way to get into something bearing the green oval. The moniker's rebirth will also apply to "mainstream" products, this time pure-electric vehicles outside of JLR's or Chery's current lineups. What's more, the Freelander range won't be limited to China, although JLR wouldn't say how long it would be before international markets could expect Freelander arrival.  They new cars will be designed by teams from both automakers and sit on Chery's E0X battery-electric architecture. Car News China reports that the E0X can support an 800-volt architecture, Level 3 autonomous driving, and air suspension setups. The platform also plays nice with range-extended EVs, a powertrain type enjoying the same upswing in popularity over there as in other markets. Autocar writes that extended-range EV sales from January 2023 to September 2023 rose 157% over the same span in 2022. Chery's Luxeed R7, above, sits on E0X bones. The Luxeed R7 EV comes in single- and dual-motor variants from 288 horsepower to 489 hp, and offers a maximum range of 531 miles on the Chinese cycle. Previous to this new announcement, Chery said it would also share its M3X platform with the Chery Jaguar Land Rover collaboration, the vehicle structure said to have been developed with Magna International. The M3X is suited to internal combustion and PHEV powertrains. JLR's press release specifies that for now, Freelander will be "an advanced portfolio of electric vehicles," so it's possible future Freelanders will expand powertrain options once the electric lineup gains momentum, or the M3X might be applied to a different set of products.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Jaguar Land Rover and Cambridge have developed a touchless touchscreen

Jaguar Land Rover and the University of Cambridge are working on new touchscreen technology that eliminates the need to touch the screen. Counterintuitive, right? It’s called “predictive touch” for now, in part because the system is able to predict what you might be aiming for on the screen.  The video at the top of this post is the best way to understand how users will interact with the tech, but weÂ’ll do some more explaining here. You simply reach out with your finger pointing toward the item on screen that you want to select. ItÂ’ll highlight the item and then select it. HereÂ’s how it works, according to the University of Cambridge: “The technology uses machine intelligence to determine the item the user intends to select on the screen early in the pointing task, speeding up the interaction. It uses a gesture tracker, including vision-based or radio frequency-based sensors, which are increasingly common in consumer electronics; contextual information such as user profile, interface design, environmental conditions; and data available from other sensors, such as an eye-gaze tracker, to infer the userÂ’s intent in real time.” Cambridge claims that lab tests showed a 50 percent reduction in both effort and time by the driver in using the screen, which would theoretically translate to more time looking at the road and less time jabbing away at the screen. If the prediction and machine learning tech is good enough, we could see this resulting in a reduced number of accidental inputs. However, on a certain level it almost sounds more difficult to point at a screen while moving than it does to actually touch a section of that screen. Without using the tech and its supposedly great predictive abilities, we canÂ’t come to any grand conclusions. One comparison you may already be thinking of is BMWÂ’s Gesture Controls. ItÂ’s already been addressed with a subtle diss from Cambridge: “Our technology has numerous advantages over more basic mid-air interaction techniques or conventional gesture recognition, because it supports intuitive interactions with legacy interface designs and doesnÂ’t require any learning on the part of the user,” said Dr Bashar Ahmad of the University of Cambridge. Of course, this tech can be used for much more than just vehicle touchscreen control. Cambridge says it could be integrated into ATMs, airport check-in kiosks, grocery store self checkouts and more.