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Jaguar Land Rover building new R&D center for hybrids, EVs, autonomous cars

The success of Jaguar Land Rover in recent years has largely been down to a resurgent product lineup, but a recent move into the research and development will see the British-based, Indian-owned brands take the fight to its German rivals more aggressively than ever before.
JLR is investing 50 million pounds ($80,345,000, as of this writing) in a joint R&D center in central England. The move will more than triple its staff dedicated to research, from 150 to 500, with Wolfgang Epple, JLR's Director of Research and Technology telling Automotive News Europe, "In order to play among the big animals in automotive and to be anchored in the mind of customers you have to have offered something unique, to be first in market. We want to be one of the key premier automotive manufacturers."
Jaguar Land Rover's 50-million-pound contribution represents more than half of the 94-million-pound tab, on the so-called National Automotive Innovation Campus. Based at Warwick University, Tata's European Technical Center, Warwick Manufacturing Group and the Higher Education Funding Council, an agency of the British government, are all chipping in for the facility.

Jaguar Land Rover and Cambridge have developed a touchless touchscreen

Jaguar Land Rover and the University of Cambridge are working on new touchscreen technology that eliminates the need to touch the screen. Counterintuitive, right? It’s called “predictive touch” for now, in part because the system is able to predict what you might be aiming for on the screen.  The video at the top of this post is the best way to understand how users will interact with the tech, but weÂ’ll do some more explaining here. You simply reach out with your finger pointing toward the item on screen that you want to select. ItÂ’ll highlight the item and then select it. HereÂ’s how it works, according to the University of Cambridge: “The technology uses machine intelligence to determine the item the user intends to select on the screen early in the pointing task, speeding up the interaction. It uses a gesture tracker, including vision-based or radio frequency-based sensors, which are increasingly common in consumer electronics; contextual information such as user profile, interface design, environmental conditions; and data available from other sensors, such as an eye-gaze tracker, to infer the userÂ’s intent in real time.” Cambridge claims that lab tests showed a 50 percent reduction in both effort and time by the driver in using the screen, which would theoretically translate to more time looking at the road and less time jabbing away at the screen. If the prediction and machine learning tech is good enough, we could see this resulting in a reduced number of accidental inputs. However, on a certain level it almost sounds more difficult to point at a screen while moving than it does to actually touch a section of that screen. Without using the tech and its supposedly great predictive abilities, we canÂ’t come to any grand conclusions. One comparison you may already be thinking of is BMWÂ’s Gesture Controls. ItÂ’s already been addressed with a subtle diss from Cambridge: “Our technology has numerous advantages over more basic mid-air interaction techniques or conventional gesture recognition, because it supports intuitive interactions with legacy interface designs and doesnÂ’t require any learning on the part of the user,” said Dr Bashar Ahmad of the University of Cambridge. Of course, this tech can be used for much more than just vehicle touchscreen control. Cambridge says it could be integrated into ATMs, airport check-in kiosks, grocery store self checkouts and more.

Jaguar Land Rover considering Mexican plant

Jaguar Land Rover has been expanding its production out of the UK and into overseas markets, and according to the latest word from Bloomberg, the British automaker is considering spending more than half a billion dollars to build a new assembly plant somewhere in Mexico. Since the Range Rover Sport and Evoque are two of the company's top sellers in the US, those would reportedly be the most likely to be manufactured at the Mexican plant, although Jaguars could follow as well. The automaker was previously said to be leaning towards a location in the Southern US, and while it could conceivably proceed with plans for both, it would be more likely to go with one or the other. State and local authorities below the Mason-Dixon line have been soliciting the business with various incentives, but lower labor costs South of the Border could prove more attractive to JLR and its parent company Tata. It wouldn't be the first, after all. Over the past month alone, General Motors committed to building the next Chevy Cruze in Mexico, Toyota did the same with the Corolla, Hyundai was reported to be considering a similar step, and Ford announced two new plants in the country amounting to a $2.5-billion investment. Luxury automakers like Audi, BMW and Mercedes have also been delving into Mexican production as well, blazing a path that JLR could potentially follow. The British automaker recently opened a plant in China and another in Brazil, while investing in additional facilities in the UK as well.