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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Jaguar may join the FWD, small-car parade

Was it right for Chevrolet to detune the 1975 Corvette's base engine to 165 horsepower? Was Aston Martin wrong to make the Toyota iQ-based Cygnet? Is BMW crazy to be testing the new 1 Series with three-cylinder engines and front-wheel drive? It seems now, just as in the 1970s and 1980s, that emissions regulations and social considerations are driving some automakers to adopt unbefitting practices to maintain acceptance in the eyes of governments and consumers. Jaguar has jumped on the bandwagon, and is considering development of small, frugal, front-wheel-drive cars to help lower Jaguar Land Rover's average vehicle CO2 levels in light of tightening European emissions regulations, Autocar reports.
By 2020, the European Union expects the model range of every manufacturer to average 95 grams per kilometer, which is a new law passed by the European Parliament in April. Manufacturers who make more than 300,000 vehicles per year must meet these targets, and JLR is expected to be producing up to 700,000 vehicles per year by then. CO2 regulations after 2020 will only get stricter, as EU politicians already are talking about lowering CO2 levels to between 68 g/km and 78 g/km. (To put that in perspective, Autocar posits that driving a fully charged electric vehicle in Europe produces about 75 g/km when factoring in the power-generation infrastructure.)
Jaguar has some choices here, but so far they all have drawbacks. It could develop a new, compact chassis architecture for a line of compact vehicles, but the investment required for such a project could be prohibitively expensive. Jaguar has been looking into using the Land Rover Evoque platform for a small SUV, Autocar reports, but Land Rover brand manager John Edwards raises issue with such a plan, saying it may not be financially feasible.

Top 11 Lego Technic cars to buy on Amazon in 2024

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. I recently got a birthday wish list from my 11-year-old nephew, and I couldn't help but smile when I saw “Lego Technic Cars” at the top. Lego isnÂ’t a phase, itÂ’s a lifestyle. Once a Lego fan, always a Lego fan. In fact, IÂ’d be willing to bet that many of you reading this right now have some kind of Lego vehicle in a box somewhere, or better yet, on display in your home. While theyÂ’re not necessarily cheap, getting into building Lego Technic vehicles doesnÂ’t have to bankrupt you, either, unless you go for the $400 Lamborghini right off the bat. Here are 11 of our favorite Lego Technic vehicles on Amazon, right now, ranging from an affordable $35 all the way up to $450. LEGO Technic Ford Mustang Shelby GT500 Ages 9+ (544 Pieces) - $39.99 (20% off) One of my first and favorite model cars growing up was a first-gen Ford Mustang GT350, so this GT500 for under $40 is right up my alley. At 544 pieces and made for ages 9 and up, the GT500 is a considerable step up from Grave Digger but a great starter to a Technic collection nonetheless. It isnÂ’t the most accurate-looking vehicle in this list, but the AR app and the fact that it can drive make it a worthwhile purchase. $39.99 at Amazon LEGO Technic Formula E Porsche 99X Electric Ages 9+ (422 Pieces) - $49.99 Not a Ford fan? Not a problem. This Formula E Porsche 99X is the same price and better looking than the GT500. Even though there are 122 fewer pieces in this Porsche set, it has a level of detail seen in much more expensive Technic sets including numerous decals and a pull back motor.  $49.99 at Amazon LEGO Technic Jeep Wrangler Ages 9+ (665 Pieces) - $54.99 This is the set I ended up going with for my nephew, not because I think it is the coolest, but because for the price, I think you get the most bang for your buck. 665 pieces is over 50% more than the comparatively priced Porsche 99X and it also scratches the nostalgia itch for me: The first-ever model vehicle I built was a yellow Jeep Wrangler Sahara. This Wrangler Rubicon has definitely had some aftermarket mods like the front winch, which makes it one of the coolest Technic sets under $60.  $54.99 at Amazon LEGO Technic Monster Jam Grave Digger Ages 7+ (212 Pieces) - $34.16 If ever there was a gateway Lego Technic, this Grave Digger is it.