2006 Land Rover Lr3 Se Sport Utility 4-door 4.4l on 2040-cars

Auto blog

Jaguar Land Rover cutting production in face of falling demand

LONDON — Jaguar Land Rover will reduce or stop production on certain days at two of its British factories over the next few weeks as Britain's biggest carmaker pursues cost-cutting measures in response to falling demand. JLR posted a 2.3% drop in retail sales in the three months to the end of December and has targeted billions of pounds worth of savings to tackle falling diesel demand in Europe and a tough sales environment in China. The firm will halt production on selected days over a four-week period from late February at its Castle Bromwich factory in central England and stop production on some half or full days at its nearby Solihull facility until the end of March. "The external environment remains challenging for our industry and the company is taking decisive actions to achieve the necessary operational efficiencies to safeguard long-term success," the company said in a statement. "We have confirmed that Solihull and Castle Bromwich will make some minor changes to their production schedules to reflect fluctuating demand globally, whilst still meeting customer needs." The move is not connected to coronavirus, a spokeswoman said, which prompted Fiat Chrysler to warn on Thursday that a European plant could shut down within two to four weeks if Chinese parts suppliers cannot get back to work. Related Video:

Jaguar crossover won't be based on Evoque or have off-road chops

Jaguar's long-rumored crossover won't be built on the same platform as the Land Rover Range Rover Evoque, says the Australian site Car Advice. The future of the new CUV remains uncertain, but if Jaguar does dip its toes into the SUV/crossover pool, though, the new vehicle will likely be a car-based soft roader, lacking (or perhaps more appropriately, not needing) the off-road-engineered chops inherent in Land Rover's small CUV platform.
Jaguar product planner Steven De Ploey explained to Car Advice, "There's many groups around the world [platform sharing] - obviously Volkswagen Group is doing it all the time - but I think we have to be careful. He added, "Jaguar is something quite different... It's about capability, but very much on-road focused capability." That seems to gel with our suspicions that the XQ, as it's expected to be called, will share its platform with an upcoming small Jaguar sedan, the oft-rumored X-Type successor.
Still, we'd recommend taking any mention of a Jaguar crossover with a grain of salt. Based on many of the (quite compelling) statements made by De Ploey against a Jag crossover and previous statements made by Jag's design boss, Ian Callum, the case against a leaper-bearing crossover seems strong. If a high-rider were to arrive from Jaguar, though, the article insinuates that it'd be more in line with the BMW X6 or upcoming X4 - sort of a coupe-based crossover. Like we said, grain of salt. If a Jag crossover is going to arrive soon, the upcoming Frankfurt Motor Show is the most likely locale for its debut. We'll find out in a few weeks.

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.