2006 Land Rover Lr3 on 2040-cars

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Who picks car colors and materials? Designers like Hannah Custance

As automotive journalists, we're often asked "how did you get that job?" People usually didn't even know you could do such a thing. In this 7 Questions series, we're highlighting other jobs in the automotive industry that you might not have heard about before. What do they do, how'd they get to do it and other questions about their particular corner of the car world. Slowly but surely, the automotive landscape is becoming more colorful. Look beyond the unrelentingly conservative palette of white, black and gray most buyers opt for and you'll see the increased use of exterior trim types beyond the usual chrome. There's gloss black, of course, but also other metallic finishes like gold or copper. Those can be found inside, too, where there's also an increase in colorful leathers and trims, innovative fabrics, new wood types and finishes, and greater creativity in general. So where is this change coming from? The answer is designers like Hannah Custance, the color and materials design manager for Jaguar Land Rover. Her team's latest effort is also its magnum opus, the 2022 Range Rover. Although saddled with the expectations that comes with one of the automotive industry's classic nameplates, the all-new Range Rover is also a celebration of cutting edge manufacturing and fashion-forward materials selection. We sat down with Hannah at the L.A. Auto Show to find out more about color and materials designers, how she ended up in the industry, and advice she might have for young designers out there. It has been condensed for brevity. Autoblog: What does a color and materials design manager to do?Hannah Custance: I basically look after a team of designers who design finishes for every A surface on the car. So, that could be exterior finishes. It could be interior trim materials, soft materials, hard materials, chromes, metals, woods, ceramic – that's one of the new ones – anything you can kind of touch and see is color material design. Autoblog: How early in the design process does your team become involved.Hannah: Right at the very start. In fact, we look at materials that don't have a product assigned to them or a car assigned to them. So, it takes actually a very long time for us to get materials approved and fully validated. We have to find suppliers that are willing to work in automotive and our test standards are incredibly high, some of the highest in the industry.

Jaguar Land Rover and Chery investing in Chinese plant

While the European auto market for Jaguar and Land Rover is waning, Chinese car buyers can't get enough of the British marques. To meet that demand, Tata Motors, parent company of Jag and Land Rover, is partnering with Chinese automaker Chery Automobile Co.
The two announced plans to invest $1.75 billion to build a new plant and create a new, China-focused brand. 2014 is the target for completion of the factory. Jaguars and Land Rovers built at the facility will be the first ever produced outside the UK according to the Associated Press. The JV will be called Chery Jaguar Land Rover Automotive Company Ltd.
The announcement comes less than a month after JLR announced it would open a design studio in China. It's not clear from the reports whether the two announcements are part of the same JV or two separate plans.

Jaguar Land Rover opens new $1.6 billion factory in Slovakia

BRATISLAVA, Slovakia — Jaguar Land Rover is opening a new, $1.6 billion plant in Slovakia, the luxury car maker's first in continental Europe. The U.K.-based company, owned by India's Tata Motors, built the plant near Nitra, about 65 miles east of Bratislava, to initially produce 150,000 cars a year. The Slovak government is giving the carmaker investment subsidies of up to 130 million euros ($148 million). Slovakia is a regional car-making powerhouse. Germany's Volkswagen AG, France's PSA Peugeot Citroen and South Korea's Kia Motors all have a major plant in this Central European country of 5.4 million people. The company said it will shift all production of its Discovery model from Birmingham, England, to Slovakia amid falling diesel sales, vehicle taxes and uncertainty about Britain's Brexit departure from the European Union.Related Video: