2005 Land Rover Lr3 Se Sport Utility 4-door 4.4l on 2040-cars

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Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Brabus takes on Range Rover Sport with Startech widebody kit

Of all the tuners this side of AMG, none are as close to Mercedes-Benz as Brabus. After all, when Daimler needed a tuner to spruce up the Smart car, it was Brabus that it turned to. But Brabus tunes vehicles other than Mercedes - it just uses, let's call it, a pen name. It brands them Startech, like the widebody kit it's developed for the new Range Rover Sport and will present at the Geneva Motor Show next week.
The modifications center around the carbon fiber body panels Brabus (excuse us, Startech) has developed for the British sport-ute that give it over two inches of added width. The wider fender flares encompass 23-inch wheels that are forged, ceramic-coated, skinned with low-profile rubber and fitted to a lowered suspension. The front and rear bumpers have been redone in plastic and can be fitted with or without the wider fenders, and there's a three-piece roof spoiler at the back.
Startech is also offering an upgrade for the 3.0-liter twin-turbo-diesel V6 that squeezes out an extra 31 horsepower and 59 pound-feet of torque for a total of 323 hp and 501 lb-ft, dropping the 0-62 time from 7.2 seconds to 6.9. The German tuner also has a wide array of interior modifications on offer, details of which you can read about in the press release below and scope out in the high-resolution image gallery above.

Kahn and Evanta team up for hot-rod Defender, custom Barchetta

If you're familiar with the work of Afzal Kahn, it's probably for his tuned Range Rovers. And if you live in London, you may have seen his Bugatti Veyron with the F1 license plate. But the British tuner and self-styled "automotive fashion designer" is now embarking on a far more ambitious project. Kahn is teaming up with Ant Anstead of Evanta fame – responsible for rebodying Aston Martin DB7s to look like DB4 GTs and that full-scale DBR1/2 model kit – on a new outfit called Ant-Kahn. Far more than a tuning endeavor, Ant-Kahm is setting about creating truly unique (and uniquely British) automobiles. Their first project is called the Flying Huntsman, a long-nose Land Rover Defender that we imagine will emerge as something like a British take on the 1998 Jeepster concept crossed with something Icon might concoct. It'll pack a 6.2-liter GM LS3 V8 producing 550 horsepower, mated to a push-button six-speed automatic transmission, mounted close to the bulkhead with over 15 inches of extra bodywork and set to be unveiled within the coming months. Their second collaboration is set to yield the Evanta Barchetta previewed by rendering above. "Inspired by the design language of 1950s motorsport," the Barchetta pays homage to classic British and Italian roadsters. It's being built around a tubular frame with handcrafted composite Kevlar bodywork and powered by that same LS3 tuned to 450 hp but in a much lighter form than the Flying Hunstman. Only 20 examples will be made after its debut at the Goodwood Revival come September. An Aston Martin project codenamed WB12 is also in the works, painting a picture of an ambitious startup backed by two experienced operators whose projects we're looking forward to seeing come to fruition. Ant-Kahn – The birth of a groundbreaking collaboration between two leading figures in the UK automotive industry. Ant-Kahn is a collaborative partnership between Afzal Kahn - innovative automotive fashion designer and founder of the Kahn group of companies, and Ant Anstead, founder of expert vehicle manufacturer Evanta, and star of Channel 4's "For The Love of Cars". Working together under the Ant-Kahn banner, they will lead a resurgence in British specialist vehicle manufacture, with a number of projects already underway. Their focus is on luxury and quality, using modern prototyping and manufacturing technology, while maintaining the attention to details associated with traditional coach building.