We Finance 2008 Land Rover Lr2 Se Clean Carfax Navi Pano Htdsts Techpkg Warranty on 2040-cars

Auto blog

Jaguar Land Rover building new R&D center for hybrids, EVs, autonomous cars

The success of Jaguar Land Rover in recent years has largely been down to a resurgent product lineup, but a recent move into the research and development will see the British-based, Indian-owned brands take the fight to its German rivals more aggressively than ever before.
JLR is investing 50 million pounds ($80,345,000, as of this writing) in a joint R&D center in central England. The move will more than triple its staff dedicated to research, from 150 to 500, with Wolfgang Epple, JLR's Director of Research and Technology telling Automotive News Europe, "In order to play among the big animals in automotive and to be anchored in the mind of customers you have to have offered something unique, to be first in market. We want to be one of the key premier automotive manufacturers."
Jaguar Land Rover's 50-million-pound contribution represents more than half of the 94-million-pound tab, on the so-called National Automotive Innovation Campus. Based at Warwick University, Tata's European Technical Center, Warwick Manufacturing Group and the Higher Education Funding Council, an agency of the British government, are all chipping in for the facility.

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Queen Elizabeth II was a longtime automotive enthusiast

Since driver's licenses, license plates, and passports were issued in her own name, Queen Elizabeth II didn't need them to drive and travel. She started combining the two just before she turned 19, joining the Auxiliary Territorial Service (ATS) transport division in 1945 for vehicle mechanic training. She wanted to help the British effort during World War II and would drive an ambulance — one that, theoretically, she could also fix if it broke down. The war ended before she graduated as an Honorary Junior Commander, the other ATS members dubbing her Princess Auto Mechanic. We donÂ’t know if she got under the hoods of the many official state vehicles and the far more numerous unofficial fleet in the royal garages, but she was still driving herself around England as late as this year. Here is a tiny selection of royal conveyances used during her 70-year reign. Gold State Coach (1762) True, she never drove this one, but a tour of every royal garage should start with the coach. King George III commissioned Samuel Butler to build it in 1760. Butler spent two years on the gilded carriage 24 feet long and more than 12 feet high. The quarters are suspended from the frame by leather straps, so occupants get tossed about even during a slow stroll, which is as fast as the eight Windsor Gray horses can pull it. It wasnÂ’t until the 1900s that King George VI rubberized the wooden wheels. Word is the queen didnÂ’t like it.   1953 Land Rover Series 1 Land Rover gave Queen ElizabethÂ’s father, King George VI, the 100th example of the 80 Series off the line in 1948. She picked up the Landie habit for herself five years later, when a 1953 Series 1 with a custom 86-inch wheelbase was part of the fleet used for her six-month tour of the Commonwealth in 1953 and 1954. That Land Rover became Ceremonial Vehicle State IV. The models above were built in Australia in 1958 as near copies of the Commonwealth tour vehicle, when Australia decided it wanted six identical versions for royal service. ItÂ’s thought the royal family went through around 30 Land Rover Series cars and Defenders since then, and many of the most common photos of her have her posing in or near one, especially the 2002 Defender built just for her. The royal family isnÂ’t finished with them, either: A current Defender 110 served as a luggage hauler for family members headed to Balmoral Castle during the queenÂ’s final days.