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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Jaguar-Land Rover will use recycled waste to make parts for future models

Jaguar-Land Rover's future models will be partially made of junk. The company announced it's working on integrating a recycled material named Econyl into its manufacturing process in the coming years. Created in 2011 by Italy-based Aquafil, Econyl is a fiber made with a blend of recycled industrial plastics, fabric offcuts sourced from clothing manufacturers, and discarded fishing nets aimlessly floating around the ocean. It's more eco-friendly to produce than oil-based fibers, according to Jaguar, and it helps clean up the planet. Jaguar and Land Rover will use Econyl to make floor mats in the not-too-distant future. Neither company listed the models they'll put the material in, but it's reasonable to assume recycled floor mats will be available in the next-generation XJ, which will be electric, and the next-generation Range Rover. Both will be released in 2021. Eco-friendly materials are slowly but surely spreading across the luxury car segment. Jaguar already offers the I-Pace with a Kvadrat upholstery that combines regular wool and up to 53 recycled plastic bottles per car. Audi's fourth-generation A3 is optionally available with an upholstery made largely using recycled plastic bottles, and Volvo estimates at least 25% of the plastics in its cars will be recycled starting in 2025. Environmentalist organizations are putting an increasing amount of pressure on carmakers to deliver so-called vegan interiors. A group called EarthSight recently accused several companies (including Jaguar-Land Rover and BMW) of using leather from cattle raised on illegally logged lands in Paraguay. Representatives for the British company stressed they found no evidence to verify EarthSight's claims. Related Video:

Michael Jordan's cars showcased in 'The Last Dance' documentary

After the masses begged and pleaded for an early release, ESPN finally unlocked the doors to the biggest production in company history last month. Episodes 1 and 2 of The Last Dance, a 10-part documentary special about Michael Jordan, the Chicago Bulls, and the 1997-1998 season, was released at last on April 19, 2020. Each week since, two new episodes have aired on Sunday nights, and the next two, episodes 7 and 8 are scheduled to drop this weekend on May 10. With unprecedented video access to MJ, who became averse to the media during his playing days, a byproduct from The Last Dance is a look at some of Jordan's cars. The Goat's taste ranges across a number of brands, but they all had one thing in common: performance as a top priority. Below, we have listed the rides that have already appeared in the series, and each week, we will update with new car cameos. Chevrolet Corvette C4 The photo above somewhat epitomizes one of the themes of The Last Dance. Everybody, whether that was men, women, children, franchise owners, reporters, coaches, teammates, or opponents, wanted a piece of Jordan. If that meant stopping in the middle of the road to get an autograph, then so be it. Around town, MJ was fairly easy to spot due to his flashy cars that occasionally wore Bulls red. Jordan has driven numerous Corvettes throughout the years, but the C4 is unique in that it was Chevy's top ride when Jordan signed an endorsement deal with the American company during his rookie year in 1984. Two famous photos, one in front of the Chicago skyline, show him standing next to a C4 with the license plate "Jump 23." This exact car, however, came later, as indicated by the squared-off taillights. He went on to star in a number of Chevrolet commercials with vehicles such as the Blazer and S-10 pickup truck. Chevrolet Corvette C5 The most notable Corvette His Airness ever owned was likely the C4 40th Anniversary ZR-1, but he also drove a C5 coupe at one point. Roughly nine minutes into the first episode, Jordan is seen driving the chrome-wheeled targa top into the parking lot at the Berto Center, the Bulls old practice facility.   Ferrari 550 Maranello Roughly three minutes into episode four, viewers get a glimpse of Jordan's exotic taste in the form of a red Ferrari 550 Maranello.