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Jaguar Land Rover's latest tech makes roads safer for bikes [w/video]

Safety in automobiles isn't just about protecting the occupants anymore. It's about protecting pedestrians who might be struck by an automobile, and as Jaguar Land Rover is demonstrating, it's about protecting cyclists as well. The latest experimental safety system from the British automaker is called Bike Sense, and it builds upon technologies the company has demonstrated recently, taking them a step further to make the road safer for those riding on two wheels. The system uses a combination of colors, sounds and vibrations to alert the driver of a potential hazard that might have otherwise gone unnoticed. Demonstrated on an XJ sedan, the system identifies nearby two-wheeled vehicles as pedal-powered or motorized, and alerts the driver accordingly. If a cycle is passing a the vehicle's blind spot, the top of the seat will vibrate to virtually "tap" the driver on the left or right shoulder, prompting him or her to look over that shoulder for the hazard. LEDs inside the cabin will then illuminate amber to red in the direction that the bike is passing. The system will even chime a bicycle bell or motorcycle horn as the two-wheeled vehicle approaches, and vibrate or stiffen the accelerator pedal if the driver keeps moving towards the obstacle. And if an occupant of the parked vehicle starts to open the door into the path of moving vehicle, it'll flash a light, sound an alarm and even vibrate the door handle to warn the occupant of the oncoming hazard. We could imagine the alerts getting a little distracting, but JLR says the system is designed to prioritize potential hazards when their are groups of pedestrians, bicyclists and/or motorcycle riders on a busy urban street. This is, of course, just the latest in a long string of new systems JLR has under development, following such technologies as the Transparent Bonnet, the Smart Assistant, the Virtual Windscreen for track sessions and the 360 Virtual Urban Windscreen for city driving. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Land Rover plotting high-performance Disco Sport, Evoque

Jaguar Land Rover is getting serious about performance with its new SVR line of high-output machinery. We've already seen the Range Rover Sport SVR, and we're anticipating more to follow with SVR versions of the new Jaguar XE, Range Rover LWB, outgoing Land Rover Defender and plenty more. The lineup will eventually include performance versions of most, but not all of the British automaker's products. But while the smallest Land Rovers may not get the full-on SVR treatment, JLR reportedly has something in the works. According to Australian website Motoring, Land Rover is watching the segment and considering its options. It sees Audi with its SQ5, BMW planning performance versions of the X3 and X4, and Mercedes plotting an AMG version of the GLC that's set to replace the GLK. The question is just what Land Rover will do. Both the Discovery Sport and Range Rover Evoque are based on the same D8 platform that incorporates transversely mounted inline-fours, so fitting something larger might be prohibitive, but a high-output turbo version of the new Ingenium four-cylinder engine design could do the trick. Considering what the likes of Volvo and Mercedes have managed to do with their high-strung turbo fours, Land Rover's approach could prove to be no slouch at all – even without the 5.0-liter supercharged V8 powering the flagship SVR models. In related news, Autovisie – the automotive section of Dutch newspaper De Telegraaf – projects that an SVR version of the Jaguar F-Type will be among the high-performance models coming up next. Slotting above the F-Type R with its 550 horsepower, the F-Type SVR will be even more powerful. The Project 7 speedster packaged a 575-hp version of the same supercharged V8, potentially pointing the way forward for future SVR models. Featured Gallery Land Rover Range Rover Evoque Autobiography View 17 Photos Related Gallery 2015 Land Rover Discovery Sport View 16 Photos News Source: Motoring.com.au, AutovisieImage Credit: Land Rover Jaguar Land Rover SUV Performance jaguar land rover svr