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Could Jaguar become an EV-only brand?

Just yesterday we wrote about the Heisenbergian uncertainty surrounding the future of the Jaguar F-Type. A new report in Autocar prompts us to consider extending that ambiguity to the entire Jaguar brand. The UK magazine reports the automaker's product planners have devised a ten-year plan to switch to a pure EV lineup of cars and crossovers. According to Autocar's sources this is a planning exercise and doesn't have the green light, but it's "fairly advanced" and has adherents inside the company. The first shot fired would be an all-electric XJ replacement. That sedan, a "no-holds-barred luxury car" to challenge the Tesla Model S and Porsche Taycan, would provide emissions-free motoring before the Mercedes-Benz S-Class and BMW 7 Series come with their EV propositions. Around 2023, an EV crossover a touch larger than the full-sized Audi E-tron would replace both the XF and XE sedans. Two years later, a new mid-sized I-Pace would debut as both the F-Pace and E-Pace fade out. And two years after that, around 2027, the J-Pace luxury crossover would sigh its last ICE gasp. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is also a possibility." There's no mention of the XK revival. Right now, Jaguar sells seven models - four sedans and three crossovers. As the Autocar article's written, come 2027 Jaguar would have an electric XJ sedan, a full-sized EV crossover, the I-Pace, and perhaps an electric sports car. That's a brave new world - one we're not sure Jaguar dealers could survive in. Problem is that Jaguar and its dealers are having plenty of problems now. Chinese-market volatility, the cloud around diesels, and Brexit uncertainty have contributed to a sales slump so dire that Jaguar's Castle Bromwich plant is going to a three-day week for the rest of the year. The sales flu has spread to Land Rover, too, the brand's Solihull plant closing for two weeks to realign dealer inventory. Considering all that, and with no easy relief in sight, the product planners are apparently debating whether a new, traditional three-model sedan range is worth the investment. The upside of going all-electric is said to be higher sales, with internal estimates supposing 300,000 units annually. Last year Jaguar sold 178,500 units. The marque could rake in larger profit margins on those sales, too, thanks to premium buyers being ready to shell out big ducats for EVs.

With a new Jaguar and the Shell app, your car can pay for its own gas

Contactless payments are making their way into the car. Jaguar and Shell have the first major rollout, allowing you to pay for fuel through the car's touchscreen. Of course you'll still have to get out of the car to actually pump the fuel into the car, but hey, progress, right? Apple Pay and PayPal will be available payment methods from the start, and Android Pay will be added later. For this all to work, you'll need a new Jaguar (or Land Rover) with the InControl infotainment system, a connected phone with the InControl app and Shell app, some space in your tank, and some electronic money. When you pull up to a Shell station and launch the Shell app through the touchscreen, the car will use geolocation to figure out which station you're at and then prompt you to enter the pump number you're next to (don't want to pay for someone else's fuel now do you?). Once that's done, you tell the system how much fuel you want (it's not clear if you can just fill the tank like most normal people do) and then the screen in the car shows you a receipt; one is also sent to you via email. While this might just seem like trading one screen for another and entering info through your car instead of at the pump, contactless payments also have an added level of security over pulling out a credit card. (Credit card skimmers, which steal card data when you go to swipe at a kiosk or ATM, have been popular at gas stations.) It will also be welcome in the winter months, when you can limit your exposure time. Plus you'll never again have to respond to this incomplete sentence, which greets us at Shell stations everywhere: "Is this debit card?" InControl is available on every Jaguar and Land Rover model. And if you get this Shell app working on an F-Pace with the Jaguar Activity Key, you'll have the latest in minimal-touch technology. The system will roll out to people in the UK first and should arrive in the US later this year. Related Video: Jaguar Land Rover Technology Smartphone Luxury shell paypal

Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."