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Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

2020 Land Rover Defender vs. 2020 Jeep Wrangler: How they compare on paper

For ages, the Jeep Wrangler has had the serious off-road SUV market in America all to itself, especially when it comes to two-door variants. But competition is coming, and the first on its way is the 2020 Land Rover Defender, which was just revealed at the Frankfurt Motor Show. Each packages retro looks and impressive off-road capability, but does one have an advantage? We decided to take a look into each SUV's specifications and compare them on their engines, drivetrains, interior space and towing among other things, to see how they stack up. Since both SUVs are offered in two-door and four-door versions, we've made sure to feature both versions. You can find all the vital stats in the chart below, followed by more in-depth analysis. Engines and drivetrains The Land Rover is the clear high-performance option of these two SUVs. Its base turbocharged 2.0-liter four-cylinder, offered only in the four-door Defender 110, is more powerful than either of the gas engines offered on the Jeep Wrangler. The Wrangler's four-cylinder matches it on torque, at least. The optional turbocharged 3.0-liter inline-six in the Defender makes over 100 more horsepower and pound-feet of torque than either Jeep gas engine. But if you're looking for diesel propulsion, along with its associated torque and fuel economy, the Wrangler will be your only option. Final specs haven't been released, but in the Ram 1500, the same engine makes 260 horsepower and 480 pound-feet of torque. Fuel economy hasn't been announced for the Land Rover or the diesel Wrangler. But if fuel economy is a concern, the four-cylinder Wrangler is the most frugal of the SUVs we have numbers on. As for transmissions, the Wrangler is your only choice if you have to have a manual. It's available on both the two-door and four-door models, but only with the V6 engine. If you don't mind an automatic transmission, both SUVs come with variations on the ZF eight-speed auto. Getting the power to the wheels is another area where these two SUVs diverge. The Jeep is very traditional with a standard selectable four-wheel-drive system with two-wheel drive, and low- and high-range four-wheel drive modes. On the Sahara, there's an available full-time four-wheel drive mode, but the other modes are still available. On the Land Rover, you get full-time four-wheel drive, the same kind used on the Land Rover Range Rover.

U.S. issues new tariff threat, this time against British-built cars

WASHINGTON — Britain is the United States' closest ally but their long friendship may be sorely tested as the two countries try to forge a new trade agreement after Britain's exit from the European Union. U.S. Treasury Secretary Steven Mnuchin said on Saturday in London that he was optimistic that a bilateral deal with Britain could be reached as soon as this year. But Mnuchin gave up no ground after a second meeting with his UK counterpart, Sajid Javid. Javid has insisted that Britain will proceed with a unilateral digital services tax, despite a U.S. threat to levy retaliatory tariffs on British-made autos. Mnuchin told reporters after Saturday's meeting that such taxes would discriminate against big U.S. tech companies like Alphabet Inc's Google, Apple, Facebook and Amazon. The UK Treasury declined to comment on the private meeting. The divide highlights the challenges ahead as the Trump administration seeks a new bilateral agreement with Britain, part of a broader push to rebalance relations with nearly all its major trading partners. The stakes are high — British Prime Minister Boris Johnson has pegged the trade deal with United States as a way to ease the pain of breaking with Europe, Britain's largest trade partner. U.S. President Donald Trump, has promised a "massive" trade deal to support Brexit, the product of a populist movement similar to his "America First" agenda. The goodwill and special relationship the two countries have enjoyed for decades may not count for much, experts say. "Trump is not going to be doing Johnson any favors," said Amanda Sloat, a senior fellow with the Brookings Institution in Washington. "He's not going to give him a trade deal without major concessions." Even before the digital tax issue arose, the Trump administration threatened to tax foreign car imports, which could hit British-made Jaguar, Land Rover, Mini, and Honda Civic hatchback cars. Stiff U.S. trade demands include increased access for U.S. farm goods, concessions that will be difficult for Britain's entrenched natural food culture to swallow. The United States also wants Britain to change the way its National Health Service prices drugs and allow in more U.S. pharmaceuticals, which could prove politically unpopular for Johnson's government. Washington's demand that London block Chinese telecoms equipment maker Huawei Technologies Co Ltd for national security reasons could also cloud talks.