*** 1986 Landrover Defender 90 Convertible *** on 2040-cars

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Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Why Land Rover's reluctant to show concepts: Chinese clones

While the Chinese auto industry continues to grow and expand with new and original products, a number of automakers still refuse to play by the rules. Rather than coming up with original designs, these automakers shamelessly copy designs from other automakers, slapping their badge on the front as if it were an original product. According to Auto Express, Land Rover has grown tired of dealing with these frauds to the point that it's essentially stopped showing concept cars in order to stave off these clones. One of the most notable and brazen examples of these Chinese copycats is the LandWind X7. While that car looks like an obvious ripoff of the Range Rover Evoque, complaints by Jaguar Land Rover were dismissed, and the X7 hit the market for about a third of the price of the Evoque. Further efforts by JLR have done nothing to halt or change the car's production. It seems Chinese authorities are more interested in protecting the home team than upholding copyright laws. Land Rover design boss Gerry McGovern said the automaker was "wary of showing new concepts" because they just give these competitors time to work up a copy. Land Rover's latest model, the Velar, debuted in Geneva in production form. Skipping concepts may not stop competitors from making copies, but it does give Land Rover a huge head start when it comes to production. Related Video: Featured Gallery Production LandWind X7 News Source: Auto Express via Road & Track Design/Style Government/Legal Jaguar Land Rover SUV Concept Cars Luxury jaguar land rover

2024 Lexus GX and Land Rover Defender numbers crunched

The 2024 Lexus GX finally brings the luxury off-roader up-to-date. And it does so in a boxy, rugged wrapper that makes comparisons to the 2024 Land Rover Defender, another luxury off-roader of similar size and capability. So we figured, let's make that comparison. We've looked at all the specifications available for the two SUVs to see how they stack up. Engines and Transmissions The GX keeps things simple under the hood with a single powertrain. It has a twin-turbocharged 3.4-liter V6 hybrid making 340 horsepower and 479 pound-feet of torque. That horsepower number only tops the Defender's four-cylinder engine, but the GX has the torque advantage even against the Defender's mighty V8 option. The GX's V6 is paired with a 10-speed automatic and full-time four-wheel drive. Full fuel economy numbers haven't been given, but Toyota is expecting 17 mpg combined. Unfortunately, that fuel economy is worse than all the Defender powertrains except the V8. As alluded to, the Defender is available with three main engines, an inline-four, inline-six and V8. The closest competitors to the GX will be the regular 110 four-door and the longer 130 four-door. The 110 can be had with the turbo 2.0L four-cylinder making 296 horsepower and 295 pound-feet of torque; the turbo mild-hybrid 3.0L six-cylinder making 395 horsepower and 405 pound-feet; or the supercharged 5.0L V8 making 518 horsepower and 461 pound-feet. The 130 gets two versions of the six-cylinder, one making 296 horsepower and 347 pound-feet and one making 395 horsepower and 405 pound-feet. The V8 is also available but just with 493 horsepower and 461 pound-feet of torque. All of the engines get an eight-speed automatic and full-time four-wheel drive. The four-cylinder 110 gets 18 mpg combined, the six gets 20 and the V8 manages just 16. Both 130 six-cylinder powertrains return 19 mpg combined, and the V8 doesn't have numbers yet. Towing and Cargo Towing capacity is pretty straightforward. The Lexus has a maximum capacity of 8,000 pounds, and the Land Rover tops it by 200 pounds more. Some trim levels of both SUVs have lower towing capacity, depending on the configuration. As for cargo space, Lexus hasn't shared details. It is available with up to three rows of seating and room for seven passengers. The 110 has similar seating available, and the 130 ups the ante with a three-across third row. And we've found that the 130's third row is genuinely usable by adults.