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Lancia Pu+Ra HPE concept combines the next 10 years of design and tech

The teaser campaign that started with a stylized sculpture last November culminates in this, the Lancia Pu+Ra HPE concept. This represents the long awaited — and perhaps overdue — reboot of a storied brand's design and tech vision for the next ten years. As such, designers packed so much of the past and the future that it's better to see the Pu+Ra as a combination of elements and philosophies coming to future Lancias instead of as a 1:1 template for how Lancias will look. There's also the matter of Lancia's sole market being Italy and tempered expansion from there taking place over a few years. That means a lot of what's here speaks loudest to the single market, which also happens to be the home market.  The HPE looks back to the 1970 Beta HPE shooting brake, when HPE stood for High Performance Estate. After Pu+Ra which mean Pure + Radical, those letters now stand for High Performance Electric and some impressive tech targets. Lancia wants a range of more than 435 miles on the WLTP cycle, battery efficiency of less than 10-kWh per 62 miles, and battery recharging times from 10% to 80% in ten minutes.   The big design strokes are simple geometric shapes, the light signature grille that doubles as a battery level readout, hollow round taillights a la the Stratos, the new Lancia logotype, and the new Lancia badge.     Inside, Lancia plans to create a "home feeling," similar to the 'living room space' characterization that often comes up in relation to autonomous vehicles. Lancia's called the tech component of this concept S.A.L.A., initials for Sound, Air, Light, and Augmentation that happen to spell the Italian word for living room, sala. No swiveling seats here, though. Interior designers worked with Italian furniture maker Cassina on fabrics and textures, resulting in a pair of deep bucket armchairs in wool cloth that look procured from a villa in Via Reggio. They're separated by an armrest that ends in a freestanding table. Elsewhere around the cockpit can be found sustainable wool, velvet, wood marquetry, door panels fabricated from marble dust, and nubuck leather produced without chrome tanning.  S.A.L.A.

Lancia steps off the chopping block, promises three new cars

Stellantis has canceled Lancia's death sentence and granted it a new lease on life. The storied Italian brand announced its own salvation and pledged to launch three new cars (its first since 2011) starting in 2024, including one that will resurrect a well-known nameplate. "Today is an important day. Lancia is ready for Europe, and we have taken the first step towards becoming a credible and respected brand in the premium segment," affirmed company CEO Luca Napolitano. He also presented a 10-year plan that he calls the brand's renaissance. As of writing, the only car in the Lancia portfolio is the Ypsilon (pictured). The model offensive will begin in 2024, when the little four-door hatchback (which remains stunningly popular in Italy in spite of its age) will finally get a replacement. Details about the next-generation model remain few and far between, but it will stretch about 157 inches long and it will be offered exclusively with an electric powertrain. The next Ypsilon will be joined by what Lancia calls a flagship in 2026. The model will measure 181 inches long, meaning it will be a couple of inches shorter than the current-generation BMW X3. It's too early to tell whether it will take the form of a sedan or an SUV. Lancia has never sold an SUV, and it has historically built big luxury sedans, but even European buyers prefer high-riding models in this segment. Finally, the third part of Lancia's renaissance is a long-rumored new Delta. It will stretch around 173 inches from bumper to bumper (so it will be about four inches longer than a Volkswagen Golf) and it will be characterized by what the firm describes as "a sculpted, muscular design with geometric lines that will appeal to enthusiasts." It sounds like Lancia designers will try to echo the original Delta, which was released in 1979 as a family-friendly hatchback and later morphed into one of the most successful World Rally Championship cars of all time. Some of Lancia's future models will be electrified, and the brand will go electric-only by 2028. And, we're told that every future member of the range will feature an interior with a typically Italian design, though photos of the upcoming Lancia models haven't been released yet. While it sounds like Lancia is saved, at least for the time being, several points remain in the air.

Stellantis will enter joint venture with Samsung SDI for EV batteries

SEOUL — South Korean battery maker Samsung SDI Co Ltd and global automaker Stellantis NV have agreed to jointly produce electric vehicle (EV) batteries for the North American market, a person familiar with the matter said on Tuesday. Samsung SDI, an affiliate of South Korean tech giant Samsung Electronics, already has EV battery plants in South Korea, China and Hungary, which supply customers such as BMW and Ford. "The two companies (Samsung SDI and Stellantis) have struck a MOU (memorandum of understanding) to produce EV batteries for North America," the person with knowledge of the matter told Reuters. The source spoke of condition of anonymity because of the sensitivity of the matter. The person said the location of the battery joint venture is under review and will be announced later. In July, Reuters reported that Samsung SDI may build a battery plant in the United States, citing a company source. South Korea's Yonhap news agency earlier reported the two companies plan to build a factory in the United States, citing industry sources. Samsung SDI and Stellantis did not have immediate comment when reached by Reuters. Stellantis on Monday struck a preliminary deal with battery maker South Korea's LG Energy Solution (LGES) to produce battery cells and modules for North America. Shares of Samsung SDI were up 2.6% as of 0300 GMT, versus a 0.6% rise in the KOSPI benchmark index. Related video: Green Alfa Romeo Chrysler Dodge Ferrari Fiat Jeep Maserati RAM Citroen Lancia Opel Peugeot Vauxhall