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Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.

Lamborghini Squadra Corsa previews 830-hp hypercar and racing Urus ST-X

At the conclusion of last year's Lamborghini Super Trofeo series, the Sant'Agata Bolognese carmaker's Squadra Corse division unveiled the SC18 Alstom. That was a one-off, customer-commissioned, extreme track car based on the Aventador SVJ, and the first wholesale creation from the racing department. At this year's series finale in Jerez, Spain, it teased a limited-run hypercar and an evolution of the race-bound Urus ST-X. The hypercar proves a rumor from earlier this month, when a poster at the McLaren Life forum said he was "Going to spec next week and test drive the SVR V12 track version of AV," that AV standing for Aventador. Lamborghini says the track-only car, designed by the company's Centro Stile department, will debut next year. The rumor had posited the hypercar as a ne plus ultra expression of the Aventador's 6.5-liter V12, and that seems to be the case. Engineers extracted 830 horsepower from the naturally aspirated engine, 70 hp more than found in the SVJ. In place of the road car's seven-speed, single-clutch ISR transmission, the unnamed hypercar uses a six-speed Xtrac sequential gearbox, and a mechanical limited-slip differential can be adjusted by the driver for preload. The standard Aventador chassis has been reworked around that powertrain for aerodynamic and safety reasons. The front structure's made of aluminum, a more pliant — and less expensive — material to deal with in case of incidents on the track. The engine's been wrapped in a steel cage in order to increase torsional and bending stiffness. Airflow improves thanks to dual intakes on the hood, an airscoop over the cockpit, and a stonking rear wing.  Lamborghini Urus ST-X View 3 Photos The Urus ST-X has undergone a few changes since its debut last year. The Verde Mantis SUV has been lightened by about 25 percent compared to the production version with "a lighter structure," a vented carbon fiber hood and rear wing, and a racing exhaust. The cabin's luxurious appointment are replaced by a roll cage, racing seats, and a fire suppression system. Scheduled to make its race debut at the end of October 2020 in Misano, Italy, the first pilots to get a chance behind the wheel will be winners of the four classes in the Super Trofeo series.

Bulls on vacation: Lamborghini Giro 2015

Twenty-one owners were on hand for the Lamborghini Giro 2015, the tenth edition of the exclusive brand's most exclusive event. Hailing from the US and Canada, the small group blazed over some of the best roads in Maine, New Hampshire, Vermont, and Massachusetts. Luxury accommodations were provided at each stop on the four-day tour in late July. Twenty-one owners may sound like a minuscule showing, but it represents nearly 3% of the yearly American customer base. The colorful collection of Aventadors, Huracans, and Gallardos charged around New England like a high-speed string of Skittles. Challenging drives included the storied climb of New Hampshire's famed 6,288-foot Mount Washington and a mad dash up sinuous Route 17 through Vermont's Appalachian Gap. It all concluded with a police-escorted romp into the heart of Boston. Brilliant as the driving is, the Giro is also an opportunity for the Italian brand to connect with and take the pulse of owners in America, its largest market. Twenty-one owners may sound like a minuscule showing, but consider this: Lamborghini sold just over 2,000 cars globally in 2014, 736 of them in the US. This privileged few represents nearly three percent of the yearly American customer base. For comparison, Ford Motor Company sold 2,480,942 vehicles in 2014. If a similar portion of American Ford owners breezed into New England for a Ford Giro, that would equate to more than 70,000 "Ford-istas." Begun in 2006 in the US, the event is relatively unknown, even among Lamborghini owners. Capped at a maximum of 25 couples/cars, the Giro draws some of the most loyal customers of the Bologna-based icon. Exclusivity – participants mix with top management and are looked after by Lamborghini "concierges" – is what sets it apart from larger yet still select activities for the faithful, including the Lamborghini Esperienza (track events for owners) and Accademia (track and winter driving academies). Given the statistical significance of the participants, we couldn't help but survey the well-heeled swells running their bulls on the 2015 Giro about what they thought of the company's gamble on a third Lamborghini model in the form of an SUV – the upcoming Urus. Will it diminish the flamboyant brand's street cred? Half said "No", citing the celebrated Porsche Cayenne parable. Half said, "What the ****?!" "It's not only a nice drive," says Alessandro Farmeschi, Lamborghini America Chief Operating Officer.