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Fastest-ever Lamborghini may debut in Geneva

Lamborghini is headed to next month's 2013 Geneva Motor Show with the brand's fastest car yet. The news comes courtesy of Filippo Perini, Lamborghini's design director, who reportedly dished that the brand will celebrate its 50th anniversary with a new low-volume hypercar. Perini made the comments while at the US launch of the automaker's recent Aventador Roadster in Miami, and he made it clear there will only be 10 production examples of the new model. If you want one, you had better get your wallet to the closest dealer (the designer admits most of the exotics are already spoken for).
Meanwhile, Lamborghini CEO Stephan Winkelmann has said his company will continue to explore special edition models. As you may recall, the Italian automaker built just 20 examples of its Sesto Elemento, originally penned for the 2010 Paris Motor Show. It promptly sold each one for $2.5 million. Then there was last year's Aventador J, which flew out the door at $2.6 million, including taxes. Stay tuned for more information from the show floor.

Blue Lamborghini Aventador flamb'ees eyeballs on New York City school run

Regardless of how unsure we are of the back story in this video, we don't doubt how cool it would be to get picked up from [insert place here] in a Lamborghini Aventador. In this case, the driver says he picks up his former neighbor's daughter from New York-area high school in an Aventador, and with most of us heading to the Big Apple tomorrow for the New York Auto Show, we're wondering if this guy might be available to shuttle us from the airport to the hotel. It never hurts to ask.
After picking her up, they then head for a quick tour of Times Square with a trio of GoPro cameras recording the whole thing... missing out on a great opportunity to catch about five minutes of Aventador exhaust note, the video, for some reason, pipes in some awful background music. What is entertaining are the reactions that people have to seeing the car - whether from kids or adults - as the car has a magnificently beautiful Azure Blue paint job.
Scroll down to watch the video, but beware, there is some foul language involved.

Lamborghini Accademia at Mazda Raceway Laguna Seca

I found it to be a rare, genuinely rewarding educational experience.
Lamborghini is putting more effort into its North American motorsports efforts and promotion, so we recently attended its first-ever Intensivo driving school at Mazda Raceway Laguna Seca, spending a day behind the wheel of both its Huracán and Aventador supercars. Offered under the Squadra Corse banner, Experienza is designed to provide a taste of Lamborghini's cars on a circuit, Intensivo is designed to maximize track-time learning, and Accademia and Advancada - only in Europe for now - are focused on the driver and driver technique. Beyond those, Squadra Corse can also provide Super Trofeo instruction to get you fit for the Blancpain one-make series and GT3 racing, too.