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Listen to the Lamborghini Hurac'an fire up

Lamborghini just revealed all the juicy details about its 2015 Huracán this morning, but apparently Autobild was on hand for a photo shoot of the car, and shot this quick video of the new Lambo starting up. It's not a rev-happy video, but we're still happy a camera was on hand to capture the raucous exhaust note as the 610-horsepower V10 roared to life.
The note emanating from the Huracán's quad exhaust outlets doesn't sound quite as high-strung as an Aventador or Reventón, but it's definitely a throatier, more menacing sound than the Gallardo it was designed to replace. While the video posted below is a good tease of what the car sounds like in real life, we can't wait to hear this engine hitting its peak horsepower at 8,250 rpm.

Lamborghini Centenario possibly revealed in patent photos

Newly published Lamborghini patent images might give us a preview of the upcoming Centenario, which celebrates the hundredth anniversary of Ferruccio Lamborghini's birth. The low-slung design features a pointed nose, and the profile has an arc running from the tip of the front to the rear. The shape looks like it would slice through the air, and the massive diffuser is definitely attention grabbing at the rear. From the top, there appears to be a small, roof-mounted vent into the engine compartment. Three exhausts poke out the rear, including a slightly smaller one in the center. In traditional Lamborghini fashion, visibility out the back seems practically nonexistent. Hopefully, the company mounts a camera back there to make life easier. Lamborghini reportedly bases the Centenario on the Aventador, which seems likely from these renderings. The company allegedly plans to build 20 coupes and 20 convertibles for $2.4 million each, and power would come from a more potent version of the supercar's V12. Rumors suggest we might see the Centenario launch at the Geneva Motor Show in early March, but the debut might be perfunctory. Even at the astronomical price, they're supposedly already sold out. These renderings come from the Office of Harmonization for the Internal Market, which handles patents and trademarks in the European Union. The documents with this listing unfortunately don't give away the model name, but it shows Lamborghini registered for the design patent on October 26, 2015. The renderings were just published on February 17, 2016. Related Video:

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.