2020 Lamborghini Urus on 2040-cars

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Lamborghini wants to grow, but it will never become big

Lamborghini had a record year in 2021: it delivered 8,405 cars, an increase of 13% over 2020 and, tellingly, 6,803 units more than in 2011. Almost all of the company's production capacity for 2022 is spoken for, so its popularity doesn't look like it's going to wane anytime soon. Andrea Baldi, the head of the Americas region for Lamborghini, sat down with Autoblog to talk about what this growth means for the future. "We have more than a year-long waiting time for every model. Even for the Huracan, which we launched in 2014. It's not just the STO; it's the all- and rear-wheel-drive variants as well. We pre-sold the Aventador Ultimae in three weeks in July 2021, which was a record," Baldi pointed out. The more family-focused Urus has been hugely popular as well; it's the best-selling Lamborghini with 5,021 deliveries in 2021. Lamborghini plans to continue growing in the coming years, it will notably unveil four new models in 2022, but there's a set limit to how far it can stretch. The executive team's idea is not to rival Audi in terms of size, or even Porsche. "We definitely want to scale up our production a bit. The big chance for us is the jump into hybridization, because it means that we'll get a new generation of cars. We'll start in 2023 with the Aventador's successor, and the entire range will gradually be electrified after that. This gives us an opportunity for the Aventador and Huracan successors to have a production line that can make more cars," Baldi revealed. He stopped short of telling us precisely how many more, but the increase will be relatively small — and maintaining the brand's exclusivity will be of paramount importance. "The idea will always be to have one car less than demand," he noted. "We will always have a waiting time but it should be shorter, so we need a little more production capacity. If you sit in front of your house and watch 10,000 cars go by, one will be a Lamborghini. We're talking about a small-digit percentage increase, but for a luxury brand it will be a big change," Baldi added. Going hybrid unlocks other opportunities, like the ability to reach new buyers while letting the firm stay on the right side of ever-stricter regulations. And yet, many of its customers still associate a super-sports car with a mighty internal combustion engine.

Lamborghini braces us for the end of Gallardo production

A changing of the guard is afoot in the Lamborghini stables. The Italian supercar brand sticks with a particular model for a respectably long period of time, thus any model changeover is cause for attention. First came the gloriously badass Aventador succeeding the Murcielago, which signals that the Gallardo replacement is on the way next. Not one to let any occasion go without its due pomp and circumstance, Lambo released a video entitled "The Final Gallardo."
The clip features various footage from the life of the Gallardo, worked in with a manifesto of sorts regarding Lamborghini's purpose, and how that fits into the Italian way of life. Little is stated about the Gallardo itself, let alone the eventual replacement. Additionally, it is unclear if the video is to celebrate a special "Final Edition," or merely the last Gallardo to roll out of Sant'Agata Bolognese. Until we do see the Gallardo successor, feel free to watch Lamborghini reveling in the sound of its own awesomeness in the video below.

Aventador gets a split personality in Brooklyn

If you're going to drive a Lamborghini like it's meant to be driven, you'd better make sure there's nothing else around. New York City most definitely does not qualify, as the driver of this white Aventador discovered the hard way.
Caught in motion by two closed-circuit cameras in Mill Basin, this supercar may have been speeding down the road a bit too fast for the driver of a black sedan to see it. The sedan hangs a left right into the Lambo's path, clipping the nose on the sedan and sending the Aventador into the wall. Our take? Both drivers appear to be at fault.
As you can see from the video below and this image on Reddit, the Lambo split in two on impact, but the carbon-fiber monocoque passenger cell stayed intact. The result may look shocking, but no one was reported to be seriously hurt.