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Lamborghini wants to grow, but it will never become big

Lamborghini had a record year in 2021: it delivered 8,405 cars, an increase of 13% over 2020 and, tellingly, 6,803 units more than in 2011. Almost all of the company's production capacity for 2022 is spoken for, so its popularity doesn't look like it's going to wane anytime soon. Andrea Baldi, the head of the Americas region for Lamborghini, sat down with Autoblog to talk about what this growth means for the future. "We have more than a year-long waiting time for every model. Even for the Huracan, which we launched in 2014. It's not just the STO; it's the all- and rear-wheel-drive variants as well. We pre-sold the Aventador Ultimae in three weeks in July 2021, which was a record," Baldi pointed out. The more family-focused Urus has been hugely popular as well; it's the best-selling Lamborghini with 5,021 deliveries in 2021. Lamborghini plans to continue growing in the coming years, it will notably unveil four new models in 2022, but there's a set limit to how far it can stretch. The executive team's idea is not to rival Audi in terms of size, or even Porsche. "We definitely want to scale up our production a bit. The big chance for us is the jump into hybridization, because it means that we'll get a new generation of cars. We'll start in 2023 with the Aventador's successor, and the entire range will gradually be electrified after that. This gives us an opportunity for the Aventador and Huracan successors to have a production line that can make more cars," Baldi revealed. He stopped short of telling us precisely how many more, but the increase will be relatively small — and maintaining the brand's exclusivity will be of paramount importance. "The idea will always be to have one car less than demand," he noted. "We will always have a waiting time but it should be shorter, so we need a little more production capacity. If you sit in front of your house and watch 10,000 cars go by, one will be a Lamborghini. We're talking about a small-digit percentage increase, but for a luxury brand it will be a big change," Baldi added. Going hybrid unlocks other opportunities, like the ability to reach new buyers while letting the firm stay on the right side of ever-stricter regulations. And yet, many of its customers still associate a super-sports car with a mighty internal combustion engine.

Mansory loads up the Lamborghini Huracan with more power, carbon fiber

Mansory drenched the Lamborghini Huracan in carbon fiber and cranked the engine to more than 1,000 hp. The result? Something called the Torofeo, which was revealed at the Geneva Motor Show. The name refers to toro, which is Spanish for bull, and the Super Trofeo Motorsports line. Mansory added new air intakes up front to improve cooling, widened the body, made the wheel arches more prominent and gave the supercar new mirrors. There's also a new rear spoiler and diffuser that enhance air flow. The tuner says the carbon-fiber pieces are even lighter than Lamborghini's stock parts. There are also enhanced daytime running lights as a passive safety feature. Under the hood, the 5.2-liter V10 gets two turbochargers and is rebuilt with new pistons, camshafts, connecting rods, a new fuel system and a water-cooled intercooler. There's also an upgraded exhaust system. The enhancements lift the Huracan to a claimed-1,000 hp, up considerably from the usual 600-plus hp. The cabin is upgraded with more leather, Alcantara-covered seats and a new steering wheel. It all rolls on forged alloy wheels that measure 20 inches in front and 21 in the rear. Sound good? Mansory also brought plenty of other cars, including a slightly less powerful Lamborghini, to Geneva, as well. Related Video: MANSORY TOROFEO –Lamborghini Huracan in an exclusive MANSORY-carbon fibre suit. March 2015 A radical, new interpretation of the Lamborghini Huracan is the latest development from the premium manufacturer MANSORY. Referring back to the Spanish "Toro" meaning bull and the Super Trofeo Motorsports Range, MANSORY have christened the sports car TOROFEO. Radical changes have been made to the body, engine and interior, making the "little" Lambo a real MANSORY car. And as you would expect from MANSORY, they didn't hold back in their use of carbon fibre. Where Lamborghini thought they had maximised the use of carbon fibre, MANSORY have added an extra touch based on their core competency. No other company in the market is as closely linked to the use of carbon fibre as MANSORY. These specialists manufacture and process this ultra-light, extremely strong material taken from the world of motorsport in their own in-house autoclaves, which means they don't have to rely on suppliers. This gives them complete freedom in the scope, fit and design of components. The best proof of this can be seen in the completely newly designed carbon fibre body.

Lamborghini previews a Huracan race car made just tame enough for the road

November 2020's Los Angeles Auto Show has been rescheduled to May 2021, but the new date is not stopping carmakers from revealing the models they planned to introduce at the event. Lamborghini released a preview image that shows what could be the most extreme variant of the Huracan to date. We'll see it in full this Wednesday, November 18. Very likely called Huracan STO, an acronym which stands for Super Trofeo Omologato, the coupe will arrive as a street-legal supercar endowed with some of the technology developed for the Super Trofeo Evo model that races around the world. Lamborghini's preview image highlights W-shaped LEDs integrated into the headlights, but the cover that obscures the STO's full design can't conceal the giant wing attached to the back end. It also looks like the hood receives a pair of deep air vents. While the photo leaves a lot to the imagination, a set of spy shots published earlier in 2020 gave us a much better look at the car's aggressive aerodynamic add-ons. We expect the cabin will ditch some of the comfort-oriented features found in the standard Huracan in order to save weight; earlier reports claimed the STO will tip the scale at approximately 330 pounds less than the coupe it's based on. Amazon Alexa compatibility won't be needed, for example. Who preheats their oven while lapping Laguna Seca? It sounds like the variant will be street-legal, however, so it won't be completely stripped down. Why the STO needs so much downforce is, if you'll pardon the pun, up in the air. Power will almost certainly come from Lamborghini's naturally-aspirated, 5.2-liter V10 engine, but we'd be surprised if the firm doesn't use this opportunity to put a few more horses in the cavalry. In the Huracan Evo, the 10-cylinder produces 632 horsepower and 442 pound-feet of torque. Rear-wheel drive and a paddle-shifted automatic transmission will come standard, and bigger brakes will help drivers keep the extra power in check on and off the track. Lamborghini will unveil the Huracan STO online on November 18. While nothing is official yet, unverified rumors claim it will arrive as a limited-edition model, and odds are it will be sold out by the time it breaks cover. Related Video: