2021 Lamborghini Urus (widebody) on 2040-cars

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Lamborghini Urus gets the green light for production [UPDATE]

UPDATE: We've gotten the official press release from Lamborghini, which you can read below. In it, company president Stephan Winkelmann does say that the new vehicle will be built in Sant'Agata Bolognese in a move to demonstrate "our commitment to safeguarding the values of 'Made in Italy' worldwide." It's been a long time coming, but the official word has finally come down: Lamborghini is going to build the Urus. The Italian automaker first gave us a sneak peak at the crossover concept in New York, before revealing the Urus in concept form at the Beijing Motor Show back in 2012. And we had a chance to catch up with it again in Monterey that summer. That's a lot of buildup. Ever since, Lambo has been toying with putting it into production as its third model line, alongside the existing Huracan and Aventador two-door supercars. All it's been waiting for is the go-ahead from parent Volkswagen, which it has now received. Autoblog received confirmation from a spokesman at Lamborghini of the Urus' production approval, with official details to be announced within the next few hours. Word has it that the high-riding Raging Bull will hit showrooms in 2018, but watch this space for more details as we find them. The Urus (or whatever it's ultimately called) will join a burgeoning market for high-end crossovers, alongside the likes of the Bentley Bentayga, Jaguar F-Pace, Aston Martin DBX and Maserati Levante. Unlike those forays, however, Lamborghini's will not be its first SUV. That honor will forever belong to the LM002, nicknamed the "Rambo Lambo" that came out just before the original Hummer and was powered by the Countach's V12 engine. Just what will power Sant'Agata's new crossover remains to be seen. However the signs have been pointing towards it at least being offered with the company's first hybrid powertrain, as previewed in the Asterion concept from Paris. With substantial incentives being offered by the Italian government, it is expected to be built in Italy – or at least assembled there. Much of the production work is likely to be carried out in Slovakia where the Audi Q7, Volkswagen Touareg and Porsche Cayenne (with which the Urus is destined to share its underpinnings) are made. Scroll down to read the official announcement.

Autoblog Minute: Why Lamborghini approved the Urus SUV

Lamborghini looks to double its vehicle sales and workforce with the addition of the Urus luxury SUV. Autoblog's Mylencia Gillenwaters reports on this edition of Autoblog Minute, with commentary from Michael Austin. Show full video transcript text [00:00:00] Lamborghini looks to double its vehicle sales and workforce with the addition of the Urus luxury SUV. I'm Mylencia Gillenwaters and this is your Autoblog Minute. Lamborghini is the latest luxury sports car manufacturer to join the SUV game. Development of the Urus will see the Italian automaker make 500 new hires and build a new facility near its headquarters in Bologna, Italy. Lamborghini expects the Urus to [00:00:30] have a dramatic effect on annual sales, with a projected increase of 2,500 vehicles to 5,000 annually. The Italian automaker pushed hard for parent company Volkswagen AG to allow it to develop this important new model internally. For more, we go to Autoblog editor-in-chief, Mike Austin. [00:01:00] [MICHAEL AUSTIN INTERVIEW] With IHS Automotive reporting the sport utility segment up 88 percent since 2008, and high-end competitors like Bentley entering the fray, we'll see if Lamborghini's timing pays off or if families in need of blinding grocery hauling speed will shop elsewhere. For Autoblog, I'm Mylecnia Gillenwaters. [00:01:30] [Autoblog Minute logo] Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

Lamborghini loans an Aventador S to father and son building 3D-printed replica

In October we shared the story of Sterling Backus, the physicist in Erie, Colo., who was building a Lamborghini Aventador replica with his 11-year-old son Xander. In progress for nearly two years, Backus — who designs lasers as his day job — fabricated a steel chassis, sourced an LS1 V8 from a Chevrolet Corvette for power, bought lights on eBay and 3D-printed the body panels that were then encapsulated in carbon fiber. Backus and son call the coupe the Interceptor, and Sterling said he subtly changed every exterior panel to avoid legal issues with Lamborghini. The Sant'Agata automaker was paying attention to the Interceptor, though, as an exec phoned Sterling about it before Christmas. The subject of the call: Lamborghini's marketing chief wanted to know if he and Xander would like to borrow an Aventador S for a couple of weeks and shoot a video. The Italian automaker has been known to go on hunts for deep-down Lamborghini fans. Last year Lamborghini had a surprise for one lucky kid going Christmas shopping at a store in Italy; kids that said they wanted a model Lamborghini were told the store was out, and almost all the kids accepted a different model instead. One child made it clear he didn't want a substitute if he couldn't have the Lamborghini, so he not only got a the model he wanted, he got it delivered in a Lamborghini driven by factory driver Marco Mapelli. Xander's devotion to the Aventador in "Forza Horizon 3" is what compelled him to ask his father if they could build a real-life version. For that, Xander and Sterling earned Lamborghini's #RealLover distinction this year. Katia Bassi, Lamborghini's CMO, said, "Automobili Lamborghini is against any attempt at counterfeiting. However, a true story of such authentic passion deserves to be featured, which is why we chose to tell of SterlingÂ’s and XanderÂ’s project in our 2019 Christmas video." Lamborghini Real Lover Campaign View 21 Photos The Interceptor build continues, documented on Facebook. The senior Backus aims to turn his work it into an educational tool. "Ultimately, I want kids to get interested in STEM, and this is a great platform for it because of all the disciplines involved in a project like this." But after 20 months of effort, he and Xander will probably enjoy taking a holiday break in the car that started it all. Related Video: