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What Lamborghini Urus' unapologetic unveiling tells us about the super SUV

BOLOGNA, Italy — "Like a storm at a wedding," was Italian Prime Minister Paolo Gentiloni's diplomatically lyrical description of the 'problemo tecnico' that plunged the Lamborghini Urus production line into an awkward silence just as the build-up to the car's unveiling was reaching a crescendo. Given the scale of the event, the hundreds of media, customers and VIPs flown in, the preparation of the new production line for a gala dinner and all the rest of the glitz and glamour, this must have been an excruciatingly embarrassing moment for Lamborghini boss Stefano Domenicali. If it was, he didn't show it, gamely jumping into the middle of the unlit arena with the microphone and stalling for time as two examples of the Urus were whisked around from the adjacent production line, brought hurriedly before the waiting crowd and then thrown into the spotlight for R&D boss Maurizio Reggiani to do his thing. All of this proves that flying all the way to Bologna to attend an unveiling event in person is the last place you want to be if you want the scoop on a new Lamborghini, the vital information on the car already live and online while we folks in the factory were — literally — in the dark. You'll have already read the headlines, gasped at the horror of a turbocharged Lamborghini and then again in amazement at the performance stats the 641-bhp 4.0-liter V8 delivers. 0-62 mph in just 3.6 seconds is but a few tenths off what a Huracan achieves, 0-124 mph in 12.8 seconds putting the Urus into the seriously fast league for any type of car, let alone an SUV. The shock value of the looks has been tempered somewhat by the fact that concepts, test mules and drawings have been in the public domain for a long, long time. We've gotten used to the idea of a Lamborghini SUV, and the design theme of an Aventador on stilts was long-previewed. But what's it like in the metal? Unapologetic would be one word that springs to mind. But then that's the Lamborghini way, right? This is not — never has been — a brand for wallflowers. Even with that in mind, the Urus is a middle finger raised to anyone concerned about brand values being cheapened by the fact it shares platform, engine and electrical architecture with similar products from Audi, Bentley and Porsche. You'll have your own views there. You'll also realize why Lamborghini had to do it and, perhaps, wonder why it took so long.

Lamborghini Huracan crashes, burns, splits in two in Chicago

A burned and broken sports car strewn across the streets of Chicago isn't a pretty sight. This past weekend, a Lamborghini Huracan was involved in an accident that literally split the car in half, sending bits of carbon fiber, plastic, and metal all across a busy intersection. Thankfully, the driver survived and was pulled from the car just moments before it went up in flames. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It's unclear who or what started the accident, but it's clear that a telephone pole finished it. According to NBC 5 in Chicago, witnesses say a Lincoln MKS struck the Lamborghini, pushing it into the telephone pole. The pole then split the car in half, sending the rear half of the car into a nearby fence. The front half lay broken on the street, yards away from the rear. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Although the damage to the Huracan was severe, the passenger cell did it's job and protected the driver. Many modern, high-end sports cars like the Huracan or the McLaren 650S feature a carbon-fiber crash structure that's designed to protect the occupants in an accident like this. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Chicago police are still investigating the accident. Related Video:

Bologna airport has a Lamborghini Huracan taxi car

It's official. Bologna, Italy, has the best welcome sign of all time. It's striped across a Lamborghini Huracan at Aeroporto Marconi di Bologna. Better yet, the Lambo is an in-use tarmac taxi vehicle that gets planes where they need to go. It even has a light bar! Lamborghini took to social media this week to show off its newest design, a Huracan RWD airport car, and it's not just for show. In addition to the welcome note, it also has "FOLLOW ME" largely printed across its doors. Designed by Centro Stile Lamborghini, this car guides planes around the airport before and after takeoff and landing. It's certainly easy to follow, as a supercar already stands out, even before its race-inspired yellow checkered livery. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The pairing makes sense. Lamborghinis have long been known to take design inspiration from planes, and the Lamborghini is located just outside Bologna. The company also already has a display space with a Lamborghini Urus and a Lamborghini Aventador SVJ in the airport. It's also not the only Huracan we've seen with a light bar. Like many one-off Lamborghinis, this Huracan is not for sale. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.