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Lamborghini driver revs while Aventador bursts into flames [UPDATE]

UPDATE: The Aventador obviously has a V12, not a V10. It has been corrected below. Listening to an Italian V10 V12 screaming at the limit is one of the true joys of the automotive hobby, especially with the visual accompaniment of little licks of flame are shooting out of the exhaust. There's a time and a place for such an aggressive mechanical display, though. This Aventador owner in Dubai hopefully learned his lesson about being too exuberant with the throttle while stationary after his Lamborghini went up in flames. Several bystanders yelled out warnings, but the driver must have been partially deaf from revving the V10 V12 a little too often. The guy just drove off with flames eating up an increasing amount of the Aventador's rear. He didn't get too far though before the little blaze turned into a full-blown conflagration. While this was an expensive mistake, but the driver reportedly wasn't injured, according to The Telegraph.

Celebrating Ferruccio Lamborghini's 100th birthday

A tremendous thorn in Ferrari's side was born 100 years ago today. His name was Ferruccio Lamborghini, and today his company's cars are among the wildest and most desirable on the market. While the people of Sant'Agata Bolognese are probably raising several glasses of vino to Mr. Lamborghini, Hemmings has put together a great read on the man behind the brand. Lamborghini's start in the auto industry is the stuff of legend. Unsatisfied with the cars he bought from Ferrari and infuriated after being snubbed by the company's founder, Enzo, Lamborghini added an eponymous auto manufacturer to his tractor-building efforts. The Hemmings piece chronicles this feud, but digs far deeper into the brand's early days. Did you know part of the reason Lamborghini founded his company in Sant'Agata was because of the absolutely killer deal the local government cut with the company's founder? Seriously, the government gave out interest-free loans and exemptions from corporate taxes for its first ten years. Not a bad deal. From hiring Giotto Bizzarrini to design the company's early V12 engines to the debut of the iconic Miura, there's a lot of information here about the man and the company he built, going up until the 1970s, when he sold his shares and retired at just 58 years of age. Head over to Hemmings for the full read. Related Video:

Lamborghini previews new Huracan Super Trofeo

The arrival of the new Huracán is big news for Lamborghini, replacing the company's long-serving Gallardo. Not only had the previous V10 supercar been on the market since 2003 (admittedly with significant updates along the way), it also served as the backbone for the Super Trofeo series. Now it's time, however, for the Huracán to take over on the racetrack, too.
Previewed in the teaser image above wearing military camo, the new Lamborghini Huracán Super Trofeo has undergone its first shakedown at the Vallelunga circuit near Rome. Giorgio Sanna - who took over as Lamborghini's chief R&D test driver after the retirement of the legendary Valentino Balboni - led the test session, accompanied by factory pilots Adrian Zaugg and Fabio Babini and members of the company's driver development program.
The Huracán Super Trofeo will be phased in across all three of the Lamborghini Blancpain Super Trofeo series around the world, including Europe, Asia and North America. Drivers not ready to upgrade to the new machinery, however, will still be able to race their Gallardos in a separate class - similar to how arch-rival Ferrari has phased in new models in its similar Challenge series.