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Lamborghini Urus has an underwhelming exhaust note

Lamborghini has been releasing a number of teaser trailers for its upcoming Urus SUV, and the latest is all about trying to make the SUV really feel like a Lamborghini. The host at one point begins talking about giving the Urus the right sound, which culminates in a shot of a prototype accelerating away with all raucous roar of ... any other premium crossover on the market right now. Yes, the Lamborghini Urus sounds generic. Despite reportedly making 650 horsepower from its twin-turbo V8, the exhaust note sounds too quiet, smooth, and clean. It doesn't sound bad, but part of what makes a Lamborghini a Lamborghini is a stunning howl that you can hear blocks away. It shrieks at the high end, barks at the low end, and crackles in-between. Just take a listen to the Huracan in the video below. The Urus does none of that. Some may say this is actually a good thing because an SUV is supposed to be more practical and refined for daily use. But that's not what a Lamborghini is, even one that can carry more than two people. Lamborghinis are big, loud, impractical, and showy. And there's no shortage of fast, subtle SUVs out there, so the Lamborghini being brash is a key selling point. Still, this likely won't deter many prospective Urus buyers. It's still absurd-looking, featuring roughly the same creased and folded body work of the concept, and an interior full of spaceship-style switch gear. And as we already mentioned, it should be really fast. If only it sounded right. Related Video:

Lamborghini begins Urus marketing push with terrain mode videos

The Lamborghini Urus SUV is coming. It's a done deal, so now the marketing push begins before its December 4th debut. Lamborghini is highlighting the Urus' off-road capabilities in the videos we're going to share with you, and that's not a bad way to start, since every other Lamborghini around has strada, sport, and corsa down pat. (That's street, sport, and track for those of you who don't speak Italian.) It's the sabbia, terra, and neve (sand, off-road, and snow) bona fides that need to be nailed down for the Urus to sell, so it's a smart play to highlight them right off the bat. Especially since its predecessor, the LM002, had fairly legendary capabilities – and prodigious fuel consumption. Expect that to be better in the Urus, whose twin-turbo V8 of about 650 hp and 600 lb-ft of torque should be civilized enough to guzzle fuel at a more measured pace. After that, a plug-in hybrid will reduce fuel consumption even further. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini's also smart to push the reveal back past the noise of the LA Auto Show, so the Urus can stand on its own four tires. We expect to see more of these drive mode videos released as we get closer to the reveal, so stay tuned. Lamborghini Crossover SUV Luxury Off-Road Vehicles Performance Videos

1971 Lamborghini Miura SV is PoloStorico's first restoration

Lamborghini is fitting in at the annual Amelia Island Concours d'Elegance, trotting out a fully restored 1971 Miura SV. This is not just any Miura, though. It's been the subject of a complete restoration courtesy of Sant'Agata's young restoration arm, PoloStorico. Wearing chassis number 4846, this Miura SV was introduced on the Bertone stand during the 1971 Geneva Motor Show – the company's new Countach was on the main Lambo stage. According to Lambo, this car is "truly a one-off," featuring parts from the Miura S alongside pioneering features that would be seen on later SVs. But who cares about its history – just look at this thing. Lamborghini has gone mad restoring this Miura, with PoloStorico inspecting each individual body panel and then finishing all of them in this beautiful Verde Metallazata – literally green metallic. The company claims that every component was restored or replaced, and that "exhaustive research" went into the process. But why Amelia Island, and why now? The head of PoloStorico has the answer. "This is the year in which the Lamborghini Miura celebrates its 50th anniversary," Enrico Maffeo said in the official statement. "This car not only illustrates the iconic appeal of the Miura, widely acknowledged as the forerunner of modern super sports models, but is also a perfect example of the expertise available in Lamborghini PoloStorico in providing the most authentic Lamborghini restorations." This Miura SV marks the first completed project for the PoloStorico team. Based on the few images we've seen, it's the start of something big for Lamborghini's vintage models. Related Video: LAMBORGHINI POLOSTORICO CELEBRATES MIURA 50 ANNIVERSARY AT AMELIA ISLAND WITH RESTORED MIURA SV 1971 GENEVA SHOW CAR Sant'Agata Bolognese, – The original Lamborghini Miura SV shown at Geneva motor show in 1971 has been the subject of more than a year's restoration by Lamborghini PoloStorico, and is presented as a finished project at the Amelia Island concours event (USA) from 10 to 13 March. The Lamborghini Miura SV (Super Veloce), chassis #4846, was the pre-production model for subsequent Miura SV production. Unveiled at the 1971 Geneva motor show on Bertone's stand (while Lamborghini showed its new Countach), the car was truly a one-off, carrying over parts from the previous Miura S and introducing new features that would be seen on later SVs. Lamborghini PoloStorico was appointed a year ago to fully restore chassis #4846 to its perfect original state.