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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Lamborghini Urus ST-X due out in 2020, hybrid with boost mode still on the way

LAS VEGAS — Lamborghini will expand the Urus range by taking it in two completely different directions. The SUV will go racing by the end of 2020, and it will gain a gasoline-electric hybrid powertrain. Autoblog sat down with Maurizio Reggiani, the head of the Italian firm's research and development department, at CES to get the latest on both projects. An updated variant of the track-bound Urus ST-X concept (pictured) made its debut in 2019. Development work is ongoing in the automaker's Squadra Corsa department, Reggiani told us, and the model is scheduled to appear during the 2020 Lamborghini Super Trofeo World Final taking place in Misano, Italy, Oct. 31 to Nov. 1. "There will be a demo race where we'll present the format," Reggiani said. Meanwhile, another team is busily developing the plug-in hybrid variant of the Urus. It's a relatively straightforward process, because the model's platform was designed with electrification in mind, and the other models built on it (including the Porsche Cayenne and the Bentley Bentayga) are already available with hybrid power. The trick is figuring out what Lamborghini can bring to the table to differentiate itself from its sister brands. "The most important part will be to define in what way a Lamborghini must use this electric energy, and in what way we can be different from the other users of this platform," Reggiani said. While he stopped short of revealing what his team has decided, and he didn't share the model's unveiling date, he told us the driving mode selected will have a big effect on how the plug-in hybrid system dispenses electricity.  "We have seven different driving modes in the Urus, and what will be important is that every driving mode use electric power in a different way." Pressed for details, he singled out a "boost-oriented mode" created for maximum performance and an efficiency-focused mode that puts fuel economy front and center. Lamborghini is also taking its supercars into hybrid territory. We already know the Aventador's successor will offer a gasoline-electric powertrain, but the system won't be related to the one fitted to the Urus. Making a hybrid supercar is far more challenging than putting the system in an SUV, due to weight and packaging constraints, and going entirely electric would be even more difficult. Reggiani asserts the technology isn't ready yet. "When you drive a super-sport car, you want to have the freedom to do what you want.

Lamborghini shows off 2023 Huracan 60th Anniversary models at Fashion Week

As promised, Lamborghini pulled back the covers on its run of 60th anniversary Huracans. The three trims, Super Trofeo Omologata (STO), Tecnica, and EVO Spyder each come in two fashion-influenced colorways, and each will come in a run of 60 units for a total of 180 produced. The STO is inspired by sportwear and the athletic team kit. The first version comes in various shades of blue over black, the second version in gray over black. The Huracan Tecnica looks to motorsports liveries and the Italian flag, one variant in gray over black and red, the other in white with green stripes over black. The droptop EVO Spyder is a remix of the other two, available in either blue and white over black, or green with white strips over black. Of note, CEO Stephan Winkelmann said "The special editions of the Huracan not only celebrate the 60th anniversary of our brand, but also give our customers maybe the last chance to purchase an otherwise sold-out V10-powered Lamborghini." We think "maybe" is an important word in this sentence. The high-riding Sterrato only got 1,499 units that disappeared faster than wet cotton candy. The standard Huracan is sold out through 2024, as is everything else coming out the Sant'Agata Bolognese factory. Yet the Huracan successor isn't due until the end of 2024, according to a Road & Track report. Eighteen months that will include the afterglow of a huge birthday year is a long time to go without one-third of the lineup, especially at a company that loves — and succeeds so well at — special editions. As for that successor, about the only agreement among rumors is that the chassis be a modified version of the platform created for the flagship Revuelto. Car magazine says the hybrid V12's carbon-heavy "monofuselage" will be reworked with aluminum to lower the price. As recently as last November, some pubs said they expected Lamborghini to stick with a V10, Auto Express writing about Lamborghini technical officer Rouven Mohr saying, "[the new car is] not a range-oriented hybrid and there will be no kind of downsizing," the mag saying Mohr conveyed the sentiment "that itÂ’s against LamborghiniÂ’s philosophy to reduce the engine size and then 'compensate' with electrification as some rivals have done."  A twin-turbo hybrid V8 has come up more recently, this engine being of Lamborghini's design. No longer having a corporate sibling in the Volkswagen Group stable to share V10 hybrid costs and upkeep with, a hybrid V8 makes much more sense.