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Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.

Lamborghini teases something 'Reactive' for Geneva

Lamborghini is teasing a big reveal at the upcoming Geneva Motor Show on March 3, but the exact identity of the vehicle remains a mystery. However, Lambo is including a fairly obvious clue in its video that suggests one likely candidate. The Italian brand's clip shows off some rocky roadsides, a glimpse at the interior and a brake rotor. It also claims this is, "the most reactive car ever." The hint is hiding in plain sight with the slashing S that appears in each line of text. Lamborghini was seen filming the Aventador SV at the end of January along a road not unlike the one on display in this clip. It boasted a new front-end treatment and a massive rear diffuser and rear wing. Also, that S-shaped slash in the video is practically identical to the one the side of the car that was spotted. Power is almost certainly increased as well, but like the model's true identity, the brand isn't giving specifics yet. Of course, it's possible this clue could just be a red herring to throw off fans. Regardless, Lambo definitely has something exciting in store for the Swiss show. Related Video:

Lamborghini battery electric 2+2 GT coming by 2027

Lamborghini's Sant'Agata factory hasn't put out a production four-seater car since the last Espada blasted down the road in 1978. We haven't stopped hearing rumors about another four-seat Lamborghini car since the Italians introduced the four-door Estoque at the 2008 Paris Motor Show. The subject's been especially warm over the last three years, ever since former Lamborghini CEO Stefano Domenicali told Automotive News in 2018 there was a five- to seven-year window to add a fourth vehicle to the lineup. Matters have firmed up since then, current CEO Stephan Winkelmann telling Autocar a few months ago that this fourth vehicle is in the initial stages of development and will hit the market "in the second half of the decade." Winkelmann said the company hasn't decided on the platform or the bodystyle — those answers come next year — but he favors a 2+2 GT. AutoNews' crystal ball gazing into future product says we'll get a battery-electric version of just that between 2025 and 2027. Porsche and Audi will contribute to the project, which is only natural seeing as they're the Volkswagen Group's mainstream performance brands leading the way with spicy EV sedans. With the changes that have happened at VW, the timeline means that the Italian brand might not adopt the Porsche Taycan's J1 platform nor the Audi A6 E-Tron's PPE platform, but could get the highly modular Scalable Systems Platform that debuts under the Audi Artemis in 2026. The SSP bones combine aspects of Volkswagen's mainstream MEB and performance-oriented PPE electric architectures. The conglomerate expects 80% of Group products to use it, counting some 40 million unit sales across all brands over the platform's lifetime. The only details we have about what's coming concern the EV's mission statement. Winkelmann said he told designers "this car has to be recognized as something different to what weÂ’ve done before" ... "[showing] a new way of designing cars" while still clearly being a Lamborghini. We would just like Lamborghini to remember that it has the Asterion (pictured) saved on a hard drive somewhere. Hint. As a middle child between the scarab-looking screamers the bull brand is most known for and the Urus SUV the brand makes the most money on, the electric GT is expected to sell annual volumes somewhere in between those siblings. As for capability, in 2019, company head of R&D Maurizio Reggiani mentioned 350 miles of range as a suitable figure.