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1963 Lamborghini 350 GTV still looks fresh on Pebble's Concept Lawn

We already brought you a gallery of Lamborghini's latest rockstar, the Veneno, from it's vaunted spot on the lawns of The Quail here in Monterey. Apparently the Italian brand didn't want the Pebble Beach crowds to feel left out, so it brought the supercar along to the Concept Lawn here as well. Not to miss out on the classics action Lamborghini has matched the Veneno with the car that started everything for the company: the original 1963 350 GTV prototype.
With 50 years separating the Veneno from the debut of the hip 350 GTV at the Turin Motor Show, Lamborghini cheekily mentions that it has stuffed "100 years of innovation in half the time." We'll leave the judgments of historical significance in the capable hands of the Pebble judges, but will agree that the original Lamborghini still looks amazingly hot, decades after its reveal. Apparently the classic 350 GTV doesn't travel a whole lot either, so we're happy to have a chance to lay eyes on it here.

The Lamborghini Urus finally starts production in April

It's been years since Lamborghini pulled back the cover on the Urus, the automaker's first SUV since the bold and boxy LM002. Since then we've gotten a few details on the twin-turbo V8 and the plug-in hybrid system, but no one outside of Lamborghini has had a chance to get behind the wheel. According to company CEO Stefano Domenicali, the wait won't be much longer as Lamborghini's newest model is slated to start production this spring. In an interview with Digital Trends, Domenicali stated that pre-production models will start rolling off the line in April. That means it will still be a few months before the first batch reaches customer hands. According to The Drive, Lamborghini has significantly expanded its facility in Sant'Agata, Italy, in order to meet production demands. Annual output for the Huracan and Aventador will be capped at 3,500 cars each. Look for similar output for the Urus. We know that the Urus will get a plug-in hybrid system, but don't look for a battery-powered Aventador anytime soon. The Urus will be the only model that gets the system. There are still a lot of unknowns when it comes to the Urus, so look for final numbers on power, performance, and price closer to final production. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Digital Trends via The Drive Plants/Manufacturing Lamborghini Crossover Future Vehicles Hybrid Luxury Off-Road Vehicles Performance stefano domenicali

Lamborghini Urus SUV traces roots to a feline predecessor

The recently-revealed Urus isn't Lamborghini's first SUV. The LM002 pioneered the super-4x4 segment when it made its debut at the 1986 Brussels Auto Show. Tracing its history requires traveling to the mid-1970s, when Ferruccio Lamborghini sold the automaker that he founded and retired in the countryside to hunt and make wine. The new owners had practically no experience in building cars. Instead of expanding the lineup, they sought to land engineering and production contracts. Lamborghini teamed up with an American defense contractor named Mobility Technology International (MTI) to create an off-roader for the United States Army. The partnership spawned a vehicle named Cheetah, unveiled at the 1977 Geneva Auto Show. The Cheetah looked like a Meyers Manx buggy on steroids that ate Jeep CJ-7s for breakfast. The shape of the body gave it unusually high approach and departure angles, while the flat body panels facilitated the task of installing body armor. "Like the cat for which it is named, this high-performance vehicle has explosive acceleration, high speed and sure-footed agility over virtually all terrain," a period brochure claimed. The Cheetah could certainly tame Mother Nature's worst side, but the brochure exaggerated its performance credentials. Power came from the same 5.9-liter Chrysler 360 V8 engine found in Dodge's D-Series trucks. Lamborghini mounted it in the back, and its 183-horsepower rating contributed to a woeful power-to-weight ratio. The eight-cylinder spun all four wheels via an automatic transmission also found on Chrysler's parts shelf. Lamborghini didn't secure the Army's contract. The automaker stood on the brink of collapse. An Italian court took control of the company after it filed for bankruptcy in 1978, and a Swiss entrepreneur later came to the rescue. The new management saw an immense amount of potential in the Cheetah and relaunched the project. Decision-makers spotted an opportunity to enter the burgeoning leisure vehicle segment. Notably, they identified a market for a Cheetah-like car in the Middle East, where a Countach was unpractical at best and a Nissan Patrol was far too pedestrian for oil barons. Lamborghini unveiled a prototype named LM001 at the 1981 Geneva Auto Show. It took the Cheetah concept a step further with an updated look, though it retained the rear-mounted engine. Built as a development mule, it illustrated the limits of a rear-engine off-roader.