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Bulls on vacation: Lamborghini Giro 2015

Twenty-one owners were on hand for the Lamborghini Giro 2015, the tenth edition of the exclusive brand's most exclusive event. Hailing from the US and Canada, the small group blazed over some of the best roads in Maine, New Hampshire, Vermont, and Massachusetts. Luxury accommodations were provided at each stop on the four-day tour in late July. Twenty-one owners may sound like a minuscule showing, but it represents nearly 3% of the yearly American customer base. The colorful collection of Aventadors, Huracans, and Gallardos charged around New England like a high-speed string of Skittles. Challenging drives included the storied climb of New Hampshire's famed 6,288-foot Mount Washington and a mad dash up sinuous Route 17 through Vermont's Appalachian Gap. It all concluded with a police-escorted romp into the heart of Boston. Brilliant as the driving is, the Giro is also an opportunity for the Italian brand to connect with and take the pulse of owners in America, its largest market. Twenty-one owners may sound like a minuscule showing, but consider this: Lamborghini sold just over 2,000 cars globally in 2014, 736 of them in the US. This privileged few represents nearly three percent of the yearly American customer base. For comparison, Ford Motor Company sold 2,480,942 vehicles in 2014. If a similar portion of American Ford owners breezed into New England for a Ford Giro, that would equate to more than 70,000 "Ford-istas." Begun in 2006 in the US, the event is relatively unknown, even among Lamborghini owners. Capped at a maximum of 25 couples/cars, the Giro draws some of the most loyal customers of the Bologna-based icon. Exclusivity – participants mix with top management and are looked after by Lamborghini "concierges" – is what sets it apart from larger yet still select activities for the faithful, including the Lamborghini Esperienza (track events for owners) and Accademia (track and winter driving academies). Given the statistical significance of the participants, we couldn't help but survey the well-heeled swells running their bulls on the 2015 Giro about what they thought of the company's gamble on a third Lamborghini model in the form of an SUV – the upcoming Urus. Will it diminish the flamboyant brand's street cred? Half said "No", citing the celebrated Porsche Cayenne parable. Half said, "What the ****?!" "It's not only a nice drive," says Alessandro Farmeschi, Lamborghini America Chief Operating Officer.

2015 Lamborghini Huracan is getting twin-turbo Chevy power for SEMA

Lamborghini purists avert your eyes, we have yet another LS swap on our hands. The crew behind the YouTube channel B is for Build is bringing a 2015 Lamborghini Huracan to the 2019 SEMA show. But it's not just a case of someone doing an LS swap to troll the world, nor is it just a basic LS. According to a press release from turbocharger manufacturer Garrett, which will host the Chevy-powered Lambo, the car was an engine-less wreck having been in a fire. So B is for Build team is rescuing a Lamborghini that would have otherwise been scrapped, not tearing apart an otherwise fine car. The engine that's going in isn't just a junkyard LS V8, either. It's a 7.0-liter example from a company called Texas Speed. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.   The team is also adding a pair of turbochargers, and according to the YouTube channel, it should make 1,500 horsepower at the wheels. That's in Koenigsegg and Bugatti territory. Making it all the sweeter is the fact the engine will be bolted up to a six-speed manual transmission, which came from an Audi R8. It looks like they'll even retain the sweet gated shifter the R8 had. You can check out how the build is going at the B is for Build YouTube channel. We've also embedded the latest video in which they start this twin-turbo monster for the first time. Jump to 10:54 to get straight into the successful start-ups.

Lamborghini to celebrate 50th Anniversary with new model

Lamborghini is planning to roll out a new car for the brand's 50th anniversary. Automotive News Europe reports the Italian automaker will unveil a special one-off machine to commemorate the date next year. CEO Stepahn Winkelmann has been tight-lipped about the vehicle, saying coyly, "It will not be a revival or a retro." Fortunately, with 2013 right around the corner, we shouldn't have to wait long to see what Lamborghini has up its sleeves for the special car.
The company has other big plans for the celebration and has reportedly invited owners to ship their cars to Milan, where they will then parade through Tuscany, Rome and Bologna before arriving at the Lamborghini factory in Sant'Agata Bolognese.
It's a good time for a party. Lamborghini has seen strong sales through 2012 despite the faltering European economy, and the Aventador coupe and roadster each have an 18-month waiting list.