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Lamborghini Aventador LP 750-4 Superveloce strips down, powers up [w/video]

"I hope the sun doesn't shine today." "I'm good-looking enough." "What the Aventador really needs is more power." There are some words that are seldom if ever spoken, but then there are some people who aren't inclined to listen to them. And we're glad that a growing number of 'em work for Lamborghini. Because without them, we wouldn't have beautiful monstrosities like the new Aventador SV, presented for the first time at the 2015 Geneva Motor Show. It's actually called the Lamborghini Aventador LP 750-4 Superveloce, but that's a mouthful and a half of spaghetti bolognese, so everyone will be calling it SV for short. But whatever you want to call it, it promises to be fast. Like, time-warpingly fast. The tinkerers in Sant'Agata have managed to squeeze 740 horsepower and 509 pound-feet of torque out of the Aventador's already high-strung 6.5-liter V12. Unburdened by 110 pounds of excess weight, with an increase in downforce by 170 percent, a retuned suspension, a variable steering rack and new carbon-ceramic brakes, the Aventador SV is slated to run to 62 in 2.8 seconds and on to a top speed of 217 miles per hour. Which nobody needs, of course, but when was a Lamborghini ever about meeting needs as much as desires?

Lamborghini set an all-time sales record in 2019

Growing demand for the Urus helped Lamborghini set an all-time sales record in 2019. The company delivered 8,205 units, a significant 43% increase compared to 2018, and well over half of its sales came from its only SUV. Annual sales in the Asia-Pacific region grew by 66% to 2,162 units, but the United States remains the company's largest market by a long shot. This partially explains why the Urus (pictured) raced ahead the Aventador S and the Huracan Evo to become Lamborghini's best-selling model by a long shot. The assembly line at Sant'Agata Bolognese, Italy, rolled off 4,962 examples of the SUV in 2019, followed by 2,139 units of the Huracan Evo, which Lamborghini manufactures in a separate building at the same facility. The V12-powered Aventador S also made there logged 1,104 sales, an impressive figure considering it's Lamborghini's oldest and most expensive model. While Lamborghini is celebrating a record year, and its ninth-consecutive year of growth, it previously announced it plans to cap production at 8,000 units in 2020 in order to maintain a degree of exclusivity. "We must not go on growing forever," company boss Stefano Domenicali warned in 2019. It could ultimately reach the 10,000-car threshold, but only after it adds a fourth series-produced model to its range to balance it out. There's no word yet on what form the fourth car will take, though unverified rumors point to an electrified 2+2 tourer. Lamborghini nonetheless entered 2020 on a positive note. It's in the process of developing a hybrid variant of the Urus, it's putting the final touches on the track-bound ST-X variant, and it's shaping the Aventador's successor. It remains confident in its overall outlook, it affirmed in a statement accompanying its 2019 result. Enthusiasts devote a considerable amount of energy to bashing high-riding models made by luxury brands, but sales figures prove entering the SUV segment makes a lot of sense from a business standpoint. In 2019, Porsche delivered 92,055 examples of the Cayenne (a 29% increase over 2018) and its bestselling model was the smaller Macan, which found 99,944 buyers. Rolls-Royce thanked the Cullinan for the 25% jump in sales it recorded in 2019 (up to 5,152 units), while Bentley credited the Bentayga for a 5% increase to 11,006 cars. It's no wonder Aston Martin allegedly ditched the RapidE to focus on the DBX, and Ferrari wants a piece of the pie. Related Video:

Hybrid Sian Roadster becomes Lamborghini's most powerful convertible

Lamborghini chopped off the Sian's top to create its most powerful convertible model to date. The limited-edition Sian Roadster features an innovative hybrid powertrain and a wide panoply of customization options. Viewed from the front, the Roadster is nearly identical to the Sian coupe introduced at the 2019 edition of the Frankfurt auto show. Its long, low nose wears a carbon fiber splitter and Y-shaped LED headlights. It's the same story out back, where the shape of the lights again draws a subtle parallel between the Sian and the Countach built between 1974 and 1990. The engine remains visible through a horizontal wings made with carbon fiber, but they're flanked by deep scoops that start right behind the occupants and flow into a set of air vents. Surprisingly, the Roadster is just as aerodynamic as the coupe. Autoblog learned it will not come with any kind of roof. Technology reigns supreme in the cabin. The driver sits in front of a digital, configurable instrument cluster, and a touchscreen integrated into the slanted center stack displays the infotainment system Lamborghini designed in-house. The air vents are 3D-printed, and buyers can customize them by adding their initials. Nearly every part of the interior can be personalized, including the upholstery and the type of the materials used to make trim pieces. Mitja Borkert, the head of Lamborghini's design department, previously promised no two examples of the Sian coupe will be identical. It's reasonable to assume that every Roadster will be equally unique. The Sian lost its top without losing any of its mechanical panache. The Roadster is identical to the coupe, meaning it's equipped with Lamborghini's first production-bound hybrid system. The powertrain consists of a mid-mounted, naturally-aspirated V12 engine and an electric motor integrated into the transmission. It draws electricity from a supercapacitor to inject 34 horses into the driveline, bringing the setup's total output to 819 horsepower. Lamborghini quotes a 2.9-second sprint from zero to 62 mph, and a 217-mph top speed. Using a supercapacitor instead of a lithium-ion battery pack is not the easiest or cheapest way to build a hybrid, but engineers claim it's the best solution. It's three times more powerful than a battery with a comparable weight; put another way, it's three times lighter than one with a similar power output.