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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

'Born of a Blue Sky' brings the Amelia Island Concours to you

The Amelia Island Concours d'Elegance has more clout every year and is getting a reputation as Pebble Beach minus the madness. Held in March this year, it celebrated Ducati and the 50-year anniversaries of Lamborghini, the Corvette Sting Ray, Porsche 911 and the Ford GT40.
Justin Lapriore was there, and seemingly everywhere, getting footage of the various wares on display on the lawns and the sand and the runway. The resulting video, Born of a Blue Sky, is a 16-minute survey of some of the finer sights and plenty of engine sounds. Check it out below.

Lamborghini Huracan is officially sold out through end of production

The Lamborghini Gallardo managed a trick no V8-powered Lamborghini pulled off before, going back to the 1973 Urraco: Act as a thoroughly worthy undercard to the V12 main event. Perhaps the two extra cylinders made the difference, the Italian automaker selling 14,022 examples during the Gallardo's 10 years on sale. That was a massive number, especially when the automaker was selling closer to 1,000 cars per year than the 9,233 it sold last year. The Huracan proved an even sweeter package, selling 14,022 units in just five years. With more than 20,000 on the roads worldwide, the V10 storm is about to come to an end. A single sentence in Lamborghini's summary of Q1 financial performance reveals the V10 is "sold out till the end of production." The results summary doesn't specify the date the last Huracan rumbles off the line. We know it will happen sometime next year, the automaker's production almost entirely accounted for through the end of 2024. Whatever follows the Huracan will make its debut later this year, and somehow, Lamborghini has managed to keep the powertrain secret. It's agreed that the chassis will be a modified version of the platform created for the V12 hybrid flagship Revuelto. Car magazine says the Revuelto's "monofuselage" will be reworked with aluminum to lower the price. As recently as last November, Auto Express wrote about Lamborghini technical officer Rouven Mohr saying, "[the Huracan successor is] not a range-oriented hybrid and there will be no kind of downsizing," the mag saying Mohr conveyed the sentiment "that it’s against LamborghiniÂ’s philosophy to reduce the engine size and then 'compensate' with electrification as some rivals have done."  A twin-turbo hybrid V8 has come up more recently, this engine being of Lamborghini's design. With the company longer having a corporate sibling in the Volkswagen Group stable to share V10 hybrid costs and upkeep with, a hybrid V8 makes much more sense. The Group is awash in V8s and will be using hybridized versions in models from several brands. The scuttlebutt on this engine alleges about 850 horsepower of total output, turbos that don't spool up until 7,000 rpm, and a 10,000-rpm redline. And we already know it's going to sell like hotcakes — or crespolini, rather.  Related: 2023 Lamborghini Huracan Sterrato First Drive: Ridiculous obliteration of boundaries Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.