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What Lamborghini Urus' unapologetic unveiling tells us about the super SUV

BOLOGNA, Italy — "Like a storm at a wedding," was Italian Prime Minister Paolo Gentiloni's diplomatically lyrical description of the 'problemo tecnico' that plunged the Lamborghini Urus production line into an awkward silence just as the build-up to the car's unveiling was reaching a crescendo. Given the scale of the event, the hundreds of media, customers and VIPs flown in, the preparation of the new production line for a gala dinner and all the rest of the glitz and glamour, this must have been an excruciatingly embarrassing moment for Lamborghini boss Stefano Domenicali. If it was, he didn't show it, gamely jumping into the middle of the unlit arena with the microphone and stalling for time as two examples of the Urus were whisked around from the adjacent production line, brought hurriedly before the waiting crowd and then thrown into the spotlight for R&D boss Maurizio Reggiani to do his thing. All of this proves that flying all the way to Bologna to attend an unveiling event in person is the last place you want to be if you want the scoop on a new Lamborghini, the vital information on the car already live and online while we folks in the factory were — literally — in the dark. You'll have already read the headlines, gasped at the horror of a turbocharged Lamborghini and then again in amazement at the performance stats the 641-bhp 4.0-liter V8 delivers. 0-62 mph in just 3.6 seconds is but a few tenths off what a Huracan achieves, 0-124 mph in 12.8 seconds putting the Urus into the seriously fast league for any type of car, let alone an SUV. The shock value of the looks has been tempered somewhat by the fact that concepts, test mules and drawings have been in the public domain for a long, long time. We've gotten used to the idea of a Lamborghini SUV, and the design theme of an Aventador on stilts was long-previewed. But what's it like in the metal? Unapologetic would be one word that springs to mind. But then that's the Lamborghini way, right? This is not — never has been — a brand for wallflowers. Even with that in mind, the Urus is a middle finger raised to anyone concerned about brand values being cheapened by the fact it shares platform, engine and electrical architecture with similar products from Audi, Bentley and Porsche. You'll have your own views there. You'll also realize why Lamborghini had to do it and, perhaps, wonder why it took so long.

Italy to offer Lamborghini 100 million euros to build Urus

The Lamborghini Urus' prospects for production may have just received the impetus they need as the Italian government is preparing to offer significant incentives to produce the high-end SUV in the country. According to a report from Bloomberg, Prime Minister Matteo Renzi's government is prepared to extend as much as 100 million euros (approximately $112 million) – but not in cash. That'd be a bit much for the borderline bankrupt national government. Instead the motivation is reportedly being offered in the form of tax breaks and other such incentives. In exchange, Lamborghini would pledge to hire 300 new workers to build the crossover. The Urus, for those who may not recall, was a crossover concept which Lamborghini presented way back at the 2012 Beijing Auto Show. We caught a closed-door glimpse of it in New York shortly before its debut and saw it again in Monterey the following summer. Ever since, the Bolognese automaker has been petitioning its patrons at Audi and Volkswagen to give it the green light, but the Germans have been dragging their feet at the prospect of investing the necessary capital to pull it off. Lamborghini is reportedly hoping to get a final decision next month, and the government incentives could help it make the business case to its parent company. While the Italy's terms would require final assembly to take place in that country, much of the work could end up being done at the same plant in Bratislava, Slovakia, where the Volkswagen Touareg, Audi Q7, and Porsche Cayenne are built. Bentley is expected to undertake a similar process for its new Bentayga, with assembly to be finalized in the UK. Related Video: Featured Gallery Lamborghini Urus Concept: Monterey 2012 View 10 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Earnings/Financials Government/Legal Plants/Manufacturing Lamborghini Crossover Performance tax incentives

Would you pay Lamborghini Aventador money for a Countach?

This pair of Lamborghini Countaches going up for auction at Silverstone are both anticipated to sell for around GBP300,000, which is equivalent to over $400,000. For that kind of money, you could buy a new Aventador – which only goes to show that supercars like the ones we had posted on our childhood bedroom walls are coming of age, and that some members of that generation have evidently done better financially than others. The red example is a 25th Anniversary edition, arguably the ultimate version of the Countach with all its squared-off vents, slats, and miscellaneous aerodynamic appendages. This particular example belonged to Cleo Roberts, wife of Carroll Shelby, and it's the first time it's going up for sale in 16 years. Joining it is an earlier Countach 5000 S in white that once belonged to a Saudi Prince. This variant was even more rare than the 25th Anniversary edition (with 320 made versus 627), boasts royal pedigree, and recently underwent a thorough restoration. So even with more miles on the clock (30,000 versus 8,000), it's expected to bring in slightly more once the two cross the auction block at the famed British racing circuit later next month. Related Video: PAIR OF SPECIAL LAMBORGHINIS COULD BE YOURS Two very special Lamborghini Countachs have recently joined Silverstone Auctions' May Sale, taking place on Friday 20th May at Silverstone race circuit. The first of the two examples is a 1989 Lamborghini Countach 25th Anniversary edition, one of just 627 made to celebrate Lamborghini's 25th birthday, and the most refined and powerful version of the Countach produced before it was superseded by the Diablo. Designed by none other than Horacio Pagani, creator of the iconic Zonda, the 25th Anniversary edition features bespoke wheel arch extensions, extended air intake ducts and a new rear engine cover design, as well as increased torque and performance with a top speed of 185mph. Now offered for sale for the first time in 16 years, this particular right-hand drive example was previously owned by Cleo Roberts, who went on to become the wife of legendary automotive designer, racing driver, and entrepreneur Carroll Shelby. This highly collectible Lamborghini is expected to achieve GBP250,000 to GBP300,000 at auction having covered just 8,000 miles from new, and is presented today in excellent condition and finished in its original colour combination of Rosso with Bianco leather.