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Lamborghini sets sales record of more than 10,000 vehicles

MILAN — Italian luxury sports carmaker Lamborghini sold over 10,000 vehicles last year for the first time, its Chairman and Chief Executive Stephan Winkelmann said on Tuesday. "I am so incredibly proud to announce that we have reached another historic milestone," he said on Linkedin. Supported by the success of its Urus SUV, which now costs over 230,000 euros ($250,000), Lamborghini has in recent years expanded its output, relying on solid demand from wealthy car lovers. The carmaker, a subsidiary of Germany's Volkswagen, delivered a total of 10,112 sports cars and SUVs last year, up from over 9,200 vehicles in 2022, a slide attached to Winkelmann's post showed. Rival Ferrari, which will release 2023 data later this year, including those on car sales, shipped more than 13,200 cars in 2022. Europe, the Middle East and Africa (EMEA) was the region that saw the biggest increase in deliveries for Lamborghini last year, with a 14% rise to nearly 4,000 vehicles, the slide showed. Sales in the America region rose 9% to 3,465, while they grew 4% in the Asia Pacific region to 2,660. Lamborghini's range also includes two super-sports cars, the Huracan 10-cylinder and the Revuelto 12-cylinder, its first plug-in hybrid model, which was presented last year. The line-up is set to become all hybrid in the course of 2024, with the new Urus and a new car replacing the Huracan. Related video: Lamborghini

Lamborghini explains the challenges of putting Alexa in a 640-hp coupe

LAS VEGAS — Lamborghini and Amazon will continue their collaboration in a bid to bring an ever-greater degree of connectivity to the supercar segment, the Italian firm told Autoblog on the sidelines of CES 2020. Now that Alexa technology is available in the Huracan Evo, making it available across the rest of the range is relatively straightforward. Maurizio Reggiani, Lamborghini's research and development boss, explained adding voice recognition technology to a car like the 640-horsepower Huracan was easier said than done. "We had to split voice from the engine's sound, especially when the car is in Corsa [mode]. Alexa's engineering team spent a long time in Sant'Agata," he explained. Making the engine quieter so owners can pre-heat their oven while driving wasn't an option. The Huracan Evo released in 2019 is equipped with a relatively new, touchscreen-based infotainment system developed entirely in-house, so it was the ideal starting point. It was also one of the most challenging use cases for the engineering team, and not just because its two-seater cabin is small and noisy in the best possible way. "The V10's frequency is unique. If you take the V12 [in the Aventador S], it's much more regular. The V10's high frequency is one of the most difficult sources of sound to manage," Reggiani said. He stopped short of confirming when Lamborghini's other models will receive Amazon Alexa, though we wouldn't wait for the option to appear on the Aventador S because the model is at the end of its career, and its replacement — which will receive hybrid power — is right around the corner. Reggiani assured us adding Alexa to the Urus would be "much, much, much simpler," partly because its cabin is far quieter than the Huracan's. Why bother with technology when Lamborghini built its reputation mega horsepower? The answer is simple: Buyer demand. "We need to speak the same language as our new, younger customers," Reggiani said. "They want to ask, and to have. The car must be able to satisfy this kind of request." 

The Lamborghini Urus finally starts production in April

It's been years since Lamborghini pulled back the cover on the Urus, the automaker's first SUV since the bold and boxy LM002. Since then we've gotten a few details on the twin-turbo V8 and the plug-in hybrid system, but no one outside of Lamborghini has had a chance to get behind the wheel. According to company CEO Stefano Domenicali, the wait won't be much longer as Lamborghini's newest model is slated to start production this spring. In an interview with Digital Trends, Domenicali stated that pre-production models will start rolling off the line in April. That means it will still be a few months before the first batch reaches customer hands. According to The Drive, Lamborghini has significantly expanded its facility in Sant'Agata, Italy, in order to meet production demands. Annual output for the Huracan and Aventador will be capped at 3,500 cars each. Look for similar output for the Urus. We know that the Urus will get a plug-in hybrid system, but don't look for a battery-powered Aventador anytime soon. The Urus will be the only model that gets the system. There are still a lot of unknowns when it comes to the Urus, so look for final numbers on power, performance, and price closer to final production. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Digital Trends via The Drive Plants/Manufacturing Lamborghini Crossover Future Vehicles Hybrid Luxury Off-Road Vehicles Performance stefano domenicali