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New Lamborghini Aventador SVJ previewed in dealer's Instagram post

The new Lamborghini Aventador SVJ will officially be revealed Thursday evening at the Pebble Beach Concours d'Elegance, but the limited-edition supercar has already been shown in an Instagram post. British Lamborghini dealer HR Owen has been posting teaser materials of the SVJ, or Superveloce Jota, on Instagram, and showed the full frontal image of the SVJ today. In the photo, the SVJ's distinctive front vents can be seen, as well as the shape of the new rear wing. For future supercar spotters, the front bumper vents, reminiscent of nostrils, will be a good way to tell the SVJ from lesser Aventadors. There's also a new front splitter and a re-engineered dual-pipe exhaust system with aerodynamic benefits. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The SVJ has already claimed fame with its record-breaking Nurburgring Nordschleife lap of 6 minutes and 44.97 seconds in the hands of test driver Marco Mapelli. This made the SVJ the fastest production car on the track, and the lap time is 15 seconds faster than a regular Aventador SV. Reports say the SV's 739 horsepower will be bested by 20 in the SVJ, for a total of 759 horsepower; some reports claim an even bigger jump to 780. All in all, the SVJ is likely to be produced in extremely limited numbers. Related Video:

Lamborghini Sian is brand's first hybrid and also its most powerful car

The rumors surrounding Lamborghini's application of hybrid technology will finally materialize at the 2019 Frankfurt Motor Show. The Italian firm introduced a limited-edition model called Sian, which stands out as its most powerful street-legal car ever and its first production-bound hybrid model. The Sian's gasoline-electric powertrain gives Lamborghini's mighty, naturally-aspirated V12 engine a new lease on life. It's completely different than the setup found in the 2014 Asterion LP910-4 concept, though, and it's considerably more advanced than a standard hybrid system. An electric motor sandwiched between the engine and the transmission receives electricity from a supercapacitor and injects 34 horsepower into the driveline. While that sounds like a rounding error in a car with the Raging Bull emblem on its nose, the 48-volt mild hybrid system helps the Sian return better gas mileage, provides a boost under hard acceleration, and powers the cars on its own at ultra-low speeds, such as when parking. The hardware tips the scale at a reasonable 75 pounds. Lightweight, composite materials like carbon fiber offset the hybrid system's mass. The mid-mounted V12 relies on titanium intake valves to generate 785 horsepower, a figure that makes it the most powerful road car engine in Lamborghini's 56-year history. The system's total output checks in at 819 horsepower. The Sian takes 2.8 seconds to reach 62 mph from a stop, and its top speed lies somewhere north of 220 mph. Visually, the Sian blends styling cues from Lamborghini's emblematic past models with features borrowed from its futuristic, forward-thinking concept cars. The wide, Y-shaped LED daytime running lights come straight from the Terzo Millennio introduced in 2017, while the six hexagonal rear lights are a nod in the direction of the Countach released in 1974. The Gandini line that characterizes every Lamborghini is accounted for; it defines the car's low-slung profile. The interior reflects Lamborghini's drive to make its cars more high-tech. The driver faces a digital, configurable instrument cluster, and the center console houses a touchscreen that displays a version of the infotainment system first seen on the Huracan Evo. Poltrona Frau leather and 3D-printed parts continue bridging the gap between Lamborghini's heritage and its future. Lamborghini will make 63 examples of the Sian by hand in its Sant'Agata Bolognese, Italy, factory. It chose that number because it was founded in 1963.

Lamborghini explains the challenges of putting Alexa in a 640-hp coupe

LAS VEGAS — Lamborghini and Amazon will continue their collaboration in a bid to bring an ever-greater degree of connectivity to the supercar segment, the Italian firm told Autoblog on the sidelines of CES 2020. Now that Alexa technology is available in the Huracan Evo, making it available across the rest of the range is relatively straightforward. Maurizio Reggiani, Lamborghini's research and development boss, explained adding voice recognition technology to a car like the 640-horsepower Huracan was easier said than done. "We had to split voice from the engine's sound, especially when the car is in Corsa [mode]. Alexa's engineering team spent a long time in Sant'Agata," he explained. Making the engine quieter so owners can pre-heat their oven while driving wasn't an option. The Huracan Evo released in 2019 is equipped with a relatively new, touchscreen-based infotainment system developed entirely in-house, so it was the ideal starting point. It was also one of the most challenging use cases for the engineering team, and not just because its two-seater cabin is small and noisy in the best possible way. "The V10's frequency is unique. If you take the V12 [in the Aventador S], it's much more regular. The V10's high frequency is one of the most difficult sources of sound to manage," Reggiani said. He stopped short of confirming when Lamborghini's other models will receive Amazon Alexa, though we wouldn't wait for the option to appear on the Aventador S because the model is at the end of its career, and its replacement — which will receive hybrid power — is right around the corner. Reggiani assured us adding Alexa to the Urus would be "much, much, much simpler," partly because its cabin is far quieter than the Huracan's. Why bother with technology when Lamborghini built its reputation mega horsepower? The answer is simple: Buyer demand. "We need to speak the same language as our new, younger customers," Reggiani said. "They want to ask, and to have. The car must be able to satisfy this kind of request."