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Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

Latest Transformers 4 trailer has Lamborghini getting in on the action

If any modern movie franchise defines spectacle, it has to be Transformers. All instantiations are about inviting audiences to sit down, fill up popcorn and turn off their brains because the next 90 minutes are nothing but shiny robots, explosions and loud noises. Oh, and cars... lots of cars. The latest trailer for Transformers: Age of Extinction, the fourth film in the series, has just hit the web, and it checks all the boxes of what makes the films stand out.
The last trailer showed off a plethora of the movie's cars. This new one aims for action and focuses mostly on robots beating each other up in various international locales. Although, there is a great look at the movie's Lamborghini Aventador (pictured above) transforming and even briefly fighting Optimus Prime.
From the previous trailer and other releases, we know that the latest movie features a ton of vehicles, including a new look for Bumblebee, the Chevrolet Camaro, plus a Bugatti Veyron, C7 Corvette, Freightliner truck, Pagani Huayra and many more. Transformers: Age of Extinction is scheduled to hit theaters on June 27, 2014. Scroll down to watch this extravaganza of special effects.

'The Cannonball Run' Lamborghini Countach now on the National Historic Vehicle Register

Just a few months ago the National Historic Vehicle Register, which documents historically significant automobiles, added the "Back to the Future" Delorean to its ranks. Now another big-time '80s movie car joins the ranks: the 1979 Lamborghini Countach from "The Cannonball Run." And in case you hadn't guessed, the film is a comedy based on the Cannonball Baker Sea-To-Shining-Sea Memorial Trophy Dash cross-country rally that Brock Yates organized. Funny enough, the Countach isn't really the hero car. The film's main protagonists played by Burt Reynolds and Dom DeLuise drive a Dodge ambulance. But the Countach still got high billing and some key shots. Not only was it on the film poster, but it got the opening scene featuring its drivers, two women in close-fitting jumpsuits. Add in its own striking looks, and it's understandable that the Lamborghini stuck in many people's minds. According to the Register's organization, the Hagerty Driver's Foundation, the car was restored in 2009 back to film specification. The car really wasn't much different from a factory model save for its various antennae, auxiliary lights and oodles of exhaust tips. The interior apparently had to be redone in the film's tan, as it had been changed to maroon at some point in its life. It doesn't have too many miles on it either at just over 16,000, and it's had three owners. The Countach joins a wide array of other automobiles from films, motorsports and elsewhere. One of the other major movie cars is the original "Bullitt" Mustang. You can find the full list, here, and the Countach will be on display at the National Mall in Washington D.C. from Sept. 24 to Sept. 30. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.