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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini
Fri, 14 Mar 2014It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.
Watch this bright-orange Lamborghini Hurac?n shoot a commercial
Tue, 28 Jan 2014As one of the most prestigious sports car makers on the planet, Lamborghini doesn't have much of a need for commercials - the German-owned, Italian brand's cars speak for themselves. It strikes as rather odd, then, that Lambo's new Huracán was spotted zipping around a downtown area with a full camera crew in tow.
Whatever Lamborghini is up to is rather irrelevant, because this video marks one of the very first occasions where we get to see and hear the Gallardo replacement in action. This is also the first appearance of an orange Huracán that we can recall - previous examples were yellow, grey or white - and it looks quite nice in one of Lamborghini's distinctive shades. That mid-mounted V10 offers up a filthy howl that echoes off the buildings, though the sight of the Huracán as it slices through a slalom made up of dumpsters might be the only thing that can trump that raucous engine note.
As you can see below, our trusty spies managed to get some snaps of the new, mid-engined Lambo from a number of new angles. Have a look at both the video and the pics by scrolling down.
Watch Tesla Model X P100D drag race Lamborghini Aventador SV
Tue, Aug 22 2017It's always fun to see the performance capabilities of electric vehicles, and we haven't yet tired of watching Teslas go up against supercars, street racers, even airplane s, win or lose. DragTimes fed the world another Tesla drag race video this week, pitting a Tesla Model X P100D with Ludicrous+ against a Lamborghini Aventador SV powered by a 6.5-liter V12 (and worth $530,000) in a quarter-mile challenge at Palm Beach International Raceway. The Model X gets a better start off the line, and ends up finishing just 0.05 seconds ahead of the Lamborghini (which was quickly catching up at the end). While the Lamborghini was technically faster (with an elapsed time of 11.281 seconds and a speed of 129.38 miles per hour), the Model X finished the quarter mile in 11.418 seconds at 117.95 miles per hour, which DragTimes notes is a world record for an SUV. The difference in the sound between the two vehicles is striking, as we find from the separate camera views. The Lamborghini absolutely screams, while the Tesla just whistles in the wind a bit. After the Model X, the Lamborghini takes on a Model S P100D. It almost looks like the Aventador jumps the gun a bit (but it doesn't get a red light, and shows a reaction time of just .008 seconds with some well-timed wheel spin), and ends up finishing 0.15 seconds ahead of the Model S. The Tesla's elapsed time was 10.947 seconds at 119.71 mph, while the Lamborghini's ET was 11.164 seconds at 129.08 mph. These races showcase the mighty acceleration of the P100D Teslas. While the traditionally powered supercar is faster at the high end, the low-end shove of the EVs prove them to be great drag cars, even weighing over 5,000 pounds. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: YouTube: DragTimes via Teslarati Green Motorsports Lamborghini Tesla Green Automakers SUV Electric Supercars Videos world record drag race lamborghini aventador sv p100d