2005 Lamborghini Murcielago 2dr Conv Roadster on 2040-cars

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Lamborghini downshifts toward record sales

Reuters reports that the Lamborghini Huracan is doing exactly what it was intended to do for the brand: increase sales. The company set yearly sales records up to and including the first full year of the global financial collapse, moving 2,430 units of the Murcielago and Gallardo in 2008. But even 1,144 combined horsepower couldn't keep that momentum going, and by 2010 that had dropped to 1,302 sales worldwide. Retail success returned with the markets and buyers who deemed it finally safe to be seen in a brand-new six-figure car. Last year, the company set a sales record of 2,530 units, a 19-percent increase over 2014. In an interview with Reuters, company CEO Stephan Winklemann said that Lamborghini should break that number this month. The momentum is coming from the US and Asia, specifically Hong Kong, Macao, and Taiwan. Sales in mainland China are "broadly flat," but that has to be considered success when other much less spendy carmakers are hurting something awful in the People's Republic, and luxury makers have returned their primary attentions to the US. Next year could be even better, with the Huracan Spyder going on sale in the spring. Two years after that, the brand plans to double its current sales with the arrival of its supersport crossover, which has a target of "about 3,000" per year. Related Video:

2016 Lamborghini Aventador LP 750-4 Superveloce First Drive [w/video]

I'm not as fast as Peter Muller. The chief driving instructor for one of the most revered exotic car companies in the world can turn in lap times that would shame my best efforts, all while giving me notes over the radio and steering with one hand. He's quick. And still, I kept catching him, even slowing down for him, on the fast, sweeping Turn 3 at Circuit de Catalunya. On Muller's advice I held a mid-track position just past the halfway point of the corner, then tightening towards a very late apex and flat out acceleration into a short straight section. Muller was leading a $1.5-million pack of Lamborghini Aventador LP 750-4 Superveloce supercars, and driving the standard Aventador himself. Forget that the SV has added nearly 50 horsepower and dropped around 110 pounds versus the 'base' model; those are just numbers. The SV makes a hack like me as quick as Lamborghini's top trainer, for at least one glorious corner. This is a special car. It's hard to describe Lamborghini's 6.5-liter V12 masterpiece without using indulgent language. But it's the reworking of this massive engine that starts to explain my Turn 3 pace. The engine drives an impressive set of output and performance figures: 740 horsepower (the eponymous "750" figure of the model name is a metric horsepower quote), 509 pound-feet of torque, 0 to 62 miles per hour in a scorching 2.8 seconds, and a top speed in excess of 217 mph. Lamborghini president Stephan Winkelmann says the use of naturally aspirated engines is "part of our DNA." That dedication makes for a powerful differentiator in our current turbo-sodden area, and a magical experience in the case of the SV. The added output and "enriched torque curve" have been achieved by way of revised variable valve timing and intake, as well as a new lightweight exhaust system. Power comes on with authority even under a few thousand revs, and rises maniacally as long as you're inclined to keep the accelerator pegged. The V12 spins freely and fast, hammering home the need for a ultra-responsive transmission with each run up to the redline. Of course, the bellow of the car is such that I hardly needed the gear indicator on the digital tach to tell me when to shift. The V12 sounds luscious at low speeds, angry at full throttle, and absolutely murderous approaching the 8,500-rpm cutoff. Unless you're deaf you'll quickly learn when to pull on the shift paddle, while keeping your eyes on the blurring road.

Lamborghini exploring more elegant designs

Ferrari's front-engined V12s and mid-engined V8s have taken turns monopolizing the brand's perception; the 550 Maranello was probably the last front-engined V12 to be first-to-mind, now the 458 Italia leads the family. Not so at Lamborghini, where a mid-engined V12 has been the go-to and centerpiece since the extraterrestrial Countach landed, and it still is no matter how much the Huracan outsells the Aventador. That shape, those doors, that engine – they're the franchise. That doesn't mean Lamborghini isn't trying new things. The Asterion LPI 910-4 concept from last year's Paris Motor Show was more than the marque's first draft of a hybrid, it was an exploration of a different avenue in design. According to design chief Filippo Perini, "We need to understand if we can open another window in our future to be not so extreme but also a little bit more politically correct and elegant." The Asterion points at elegance and "a daily use of the car" with more room inside, a slimmer rocker panel and sill for easier entry, and a raised hip point in the seats for a higher driving position. Perini said that from the driver's seat, "You can see the color of the car. That is something unknown in our very extreme designs." Extreme Lamborghinis aren't going away, however – note that Perini spoke of opening "another window" of design. The goal, he said, "is to understand if [its] design language will be appreciated by a different kind of customer." We can't imagine why not, and we hope we get more news about the "hyper cruiser" GT outside of magazine articles and auto show grandstanding. If it were up to us, Lamborghini would open that window all the way.