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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Bugatti Veyron, Lexus LFA, McLaren MP4-12C and Lambo Aventador in 1/4-mile shootout... who wins?

Automobile Magazine scribe Jason Cammisa was sent into the desert to referee four carbon-fiber-bodied wild animals fighting it out over the quarter mile: the V8 McLaren MP4-12C, the V10 Lexus LFA, the V12 Lamborghini Aventador and the W16 Bugatti Veyron Grand Sport. It's a tough job, innit?
The Head 2 Head race was run elimination style, with the winner of each two-up challenge facing the next devil up the totem pole. Although you might not have any doubts about the eventual victor, how each of these supercars fared is good watching. See all the screaming for yourself in the video below.

Driving instructor killed in Lamborghini crash at Disney racetrack [w/video]

We're saddened to report that a passenger was killed yesterday in a crash at Walt Disney World Speedway in Orlando, FL. The crash reportedly occurred at 3:30 PM on Sunday, when 24-year-old Tavon Watson of Kissimmee, FL, lost control of a Lamborghini he was piloting as part of the Exotic Driving Experience and struck a guardrail. Watson was taken to the hospital with minor injuries, but the instructor riding shotgun – 36-year-old Gary Terry of Davenport, FL – was pronounced dead at the scene. The attraction is operated by Petty Holdings, which released a statement expressing its condolences for the incident: "On behalf of everyone in the organization, it is with a very heavy heart that we extend our deepest sympathies to those involved in today's tragic accident in Orlando." The image above was shot by local news channel WFTV and appears to show a white Lamborghini Gallardo - one of the vehicles offered as part of the program alongside an Audi R8, Nissan GT-R, Porsche 911 and a pair of Ferraris. Though it took place on private property, the incident is reportedly under investigation by the Florida Highway Patrol. Just a couple of months ago, we reported that Disney was planning to close the speedway in order to make "transportation improvements" for the adjacent theme park. Though we doubt the facility could be blamed for the crash, we wouldn't be surprised to see Disney accelerate plans for the track's closure in the wake of this most unfortunate incident.