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Lamborghini applies to trademark 'Revuelto' name in Europe

Lamborghini's path to an electrified lineup begins with plug-in hybrid versions of its Huracan, Aventador and Urus by the end of 2024. It's first battery-electric vehicle is due before the end of the decade, reporting last year putting the launch in 2028. We expect there will be a few concepts and show cars presaging the first pure EV from Sant'Agata Bolognese, and a couple of trademark filings could tell us what a forerunner or the car itself will be called. CarBuzz discovered Lamborghini filings in Europe and Italy to reserve the name "Revuelto." The Spanish word has quite a few meanings, like mixed, untidy and nauseous. Then there are two meanings that could apply to a revolutionary electric product from a brand known for screaming V12s: Restless and turbulent. If we want to push the wordplay, there's a third meaning we could apply: Scrambled, as in eggs, although that could also apply to expectations. The supercar maker wants to cover every base with the name, it seems. The applications with the European Union Intellectual Property Office specify four classes, an umbrella sheltering everything from electric cars and EV components specifically to car parts and accessories in general, as well as scooters, car-related games and toys, and clothes. We have no idea what kind of battery-powered go-fast is coming from that corner of Italy, except that it will be a 2+2 GT described as having "a bit more ground clearance." Superficially, that sounds like an elevated version of the Asterion LPI 910-4 hybrid concept car (pictured), something we'd be totally OK with, but the target is "a four-seater two-door like the GT cars of the Fifties and Sixties." Designers and engineers are working on it now, still in the exploratory phases of how to deliver everything buyers want from a raging bull the minus the trademark V10 and V12 noises. Company boss Stephan Winkelmann noted two vital aspects in comments to TopGear last year, the first being, "Yes, we have opportunities to be different in terms of body styles, but the cars will always be immediately recognizable as Lamborghinis." After looks comes handling, Winkelmann adding that performance EVs have great straight-line acceleration, but not enough lateral capability to satisfy Lamborghini. "It’s about how you put all the handling capabilities inside the car, which today is missing in electric cars.

Lamborghini Urus makes North American debut, will arrive in September

After officially revealing the production version of the new Urus last month, Lamborghini pulled the sheets off the super-SUV on Monday night at a private event at the Museum of Contemporary Art here in Detroit to give both North American media and customers of the brand their first look at the vehicle in the metal. It's the first time the Italian carmaker has had a presence in the Motor City during the Detroit Auto Show for quite some time, perhaps a sign of the importance placed on this model. The United States is Lamborghini's largest market, and the company expects nearly a third of its Urus production is destined to cross the Atlantic. If all goes to plan, the newly remodeled Sant' Agata Bolognese factory will have doubled its production output by this time next year. We will have a full eight months before we start to see how well Lamborghini can convince buyers to write checks, as the company tells us the first deliveries will start in September. With a starting price of $200,000, the Urus will have only a handful of competitors, namely the Bentley Bentayga and perhaps a very well-optioned Porsche Cayenne Turbo or Land Rover Range Rover SVAutobiography — though it now looks certain a Ferrari SUV is coming. Still, Lamborghini maintains that the Urus will be in a class of its own with its unrivaled horsepower-weight ratio and top speed of 189 mph. Related Video: Featured Gallery 2019 Lamborghini Urus: Detroit 2018 View 20 Photos Related Gallery Lamborghini LM002: Detroit 2018 View 9 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Design/Style Plants/Manufacturing Detroit Auto Show Lamborghini Crossover SUV Luxury Performance 2018 detroit auto show

Lamborghini Centenario to grace the cover of next Forza game

The creatives at Turn 10 Studios must have had a heck of a time choosing which new supercar would feature on the cover of the next installment in the Forza franchise. We saw an unsurpassed array of exotic machinery, after all, unveiled last month alone at the Geneva Motor Show, but in the end it's the Lamborghini Centenario that got the nod. The exclusive supercar marks the 100th anniversary of Ferruccio Lamborghini's birth, and stands as "the most powerful Lamborghini produced to date," in the words of the company's own R&D chief Maurizio Reggiani. Unfortunately only 40 examples will ever be made – 20 coupes and 20 convertibles – and they've all been sold for the equivalent of nearly $2 million apiece. It will hit the small screen in the next Forza game before any of those extremely fortunate customers have theirs delivered in real life. Microsoft will reveal the new game at E3 in June, but for now we don't even know what it will be called. Forza Motorsport 7? Forza Horizon 3? Something else entirely? We'll have to wait to find out, but the Centenario will definitely be on the cover. This won't be the first time that a Lamborghini has graced the cover of a Forza game. The Huracan appeared on the cover of Forza Horizon 2. Previous cover cars have included the Ford GT, McLaren P1, Dodge Viper, Ferrari 458 Italia, and Audi R8. That'll make the Raging Bull marque, by our account, the only to be featured twice in the series. Related Video: Lamborghini partners with Microsoft: Lamborghini Centenario is cover car for next Forza game on Xbox. Sant'Agata Bolognese, 04 March 2016 : The Lamborghini Centenario will feature on the front cover and within the next Forza racing game on Xbox. Lamborghini and Microsoft's Turn 10 Studios announced their latest collaboration at Geneva Motor Show in March 2016, with the new Xbox game to be revealed at the Electronic Entertainment Expo in June 2016. The Centenario will be available "First in Forza," giving millions of fans around the world the exclusive opportunity to experience the virtual version of the car on Xbox before its road debut. Thus, players will be the first to enjoy the aspects of the car celebrating the 100 year anniversary of founder Ferruccio Lamborghini's birth, starting from the naturally aspirated V12 Centenario which produces 770 hp and powers from 0100 km/h in 2.8 seconds ( 0-300 km/h in 23.5 seconds) with a top speed of more than 350 km/h.