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What Lamborghini Urus' unapologetic unveiling tells us about the super SUV

BOLOGNA, Italy — "Like a storm at a wedding," was Italian Prime Minister Paolo Gentiloni's diplomatically lyrical description of the 'problemo tecnico' that plunged the Lamborghini Urus production line into an awkward silence just as the build-up to the car's unveiling was reaching a crescendo. Given the scale of the event, the hundreds of media, customers and VIPs flown in, the preparation of the new production line for a gala dinner and all the rest of the glitz and glamour, this must have been an excruciatingly embarrassing moment for Lamborghini boss Stefano Domenicali. If it was, he didn't show it, gamely jumping into the middle of the unlit arena with the microphone and stalling for time as two examples of the Urus were whisked around from the adjacent production line, brought hurriedly before the waiting crowd and then thrown into the spotlight for R&D boss Maurizio Reggiani to do his thing. All of this proves that flying all the way to Bologna to attend an unveiling event in person is the last place you want to be if you want the scoop on a new Lamborghini, the vital information on the car already live and online while we folks in the factory were — literally — in the dark. You'll have already read the headlines, gasped at the horror of a turbocharged Lamborghini and then again in amazement at the performance stats the 641-bhp 4.0-liter V8 delivers. 0-62 mph in just 3.6 seconds is but a few tenths off what a Huracan achieves, 0-124 mph in 12.8 seconds putting the Urus into the seriously fast league for any type of car, let alone an SUV. The shock value of the looks has been tempered somewhat by the fact that concepts, test mules and drawings have been in the public domain for a long, long time. We've gotten used to the idea of a Lamborghini SUV, and the design theme of an Aventador on stilts was long-previewed. But what's it like in the metal? Unapologetic would be one word that springs to mind. But then that's the Lamborghini way, right? This is not — never has been — a brand for wallflowers. Even with that in mind, the Urus is a middle finger raised to anyone concerned about brand values being cheapened by the fact it shares platform, engine and electrical architecture with similar products from Audi, Bentley and Porsche. You'll have your own views there. You'll also realize why Lamborghini had to do it and, perhaps, wonder why it took so long.

The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.

Tourist in Dubai nets more than $47,000 in speeding fines in four hours

Before I went to Dubai last fall, I imagined a sea of supercars running rampant with few repercussions. I couldn't have been more wrong (at least when it comes to the repercussions bit). Speed cameras in Dubai are no joke. The drivers, though occasionally erratic, steadfastly follow speed limits. And the penalties for breaking the law in the United Arab Emirates are quite severe. Apparently, a 25-year-old British tourist was expecting more freedom when he racked up more than $47,000 in fines in a rented Lamborghini Huracan in fewer than four hours. The list of fines is impressive in its own way. All the infractions occurred between 2:31 a.m. and 6:26 a.m. on July 31, the day after he rented the car. He was caught driving between 78 and 143 mph on two stretches of road — 32 times on Sheikh Zayed Road and once on Garn Al Sabkha Road. That's nearly twice the legal limit in some areas. Several of the fines were fewer than two minutes apart. Once, he managed to rack up two fines in under a minute. Rather than waiting for a ticket in the mail, the fines were immediately sent to the registered owner, in this case Saeed Ali Rent a Car. The tourist paid just over $1,600 to rent the Lamborghini for two days. He left his passport with the rental agency as a guarantee. The tourist listed his address as a hotel. Because there's a disagreement over who pays the fees, according to The National, he's still in possession of the car, and the rental agency has his passport. The rental company doesn't want to take the car back because it knows it will be stuck with the bill to get it out of impound. The impound fees totaled more than $27,000, more than the cost of the speeding fines themselves. The rental company filed a motion for a travel ban, but it was denied. It has since contacted the British embassy, letting the embassy know that the passport is in their possession in case the tourist claims it's lost. One way or the other, someone is going to have to pay. Related Video: